T Gasser

Established a structured CRM framework that enabled scalable, cross-channel execution, resulting in faster time-to-market, increased campaign volume, and reduced operational duplication between local/central teams. Introduced a unified KPI framework and fostered a test-and-learn culture, driving adoption across teams and shifting decisions from intuition to insight.

Managed multi-year digital transformation projects for CRM, MarTech, and business process optimization, defining strategic target processes and high-level system architecture in close collaboration with clients. Led cross-functional project teams and facilitated workshops on vision, roadmap, and agile implementation.

Reshaped the value proposition of the membership program using quantitative and qualitative insights, resulting in a 3x growth in logged-in users and a 4x increase in account sign-ups. Led cross-functional planning and alignment with CRM, Brand, and Digital Product to define foundational elements and activation use cases.

Acted as Product Owner and Project Lead for the implementation of a new marketing technology stack, optimizing consumer data analytics for enhanced personalization. Designed a strategy that shifted focus from pure customer acquisition to a balanced, loyalty-driven approach, incorporating advanced personalization.

Spearheaded the 360° customer profile strategy and drove enhancements in marketing technologies and data flow in collaboration with IT, Data, CX, Ecom, and Retail teams. Set global targets for customer database growth and managed growth tactics focused on personalized user experiences across channels, customer stages, and regions.

Owned and developed B2C analytics infrastructure, enabling self-service dashboards and advanced tracking setups, resulting in annual savings of €40k in licensing and development costs. Revamped B2C reporting by transitioning from manual, Excel-based processes to automated, user-friendly, cloud-based solutions using Google Data Studio and Microsoft Power BI.

Grade: 1.3 - very good

Master of Engineering in Business Administration & Engineering (Grade 1.3 - very good). Combining technical and business disciplines to understand both and acting as ‚translator‘ in between.

Grade: A - Top 10%

Master of Science in Corporate Entrepreneurship & Innovation (Grade A - Top 10%). Understand complex structures and behaviors of corporates, derive measures to enable innovation.

Grade: 1.3 - very good

Bachelor of Engineering in Business Administration & Engineering (Grade 1.3 - very good). Combining technical and business disciplines to understand both and acting as ‚translator‘ in between.