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Kristina Ivanova

@kristinaivanova

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Luxury marketing manager crafting premium brand experiences across retail, campaigns, and digital performance.

Switzerland

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What I'm looking for

I’m looking for a role where luxury brand craft meets rigorous execution—owning campaigns end-to-end, collaborating with cross-functional stakeholders, and using performance insights (CTR/reporting) to continuously optimise brand experience and commercial results.

I bring a luxury-trained eye for brand and detail, shaped by five-star hospitality at EHL and brand activations for Chloé, Hugo Boss, Gucci, and Burberry across European travel retail. I am at my best where creative vision and execution work as one, and where the details never feel like an afterthought.

Most recently, I worked as a Marketing Manager Associate at Amazon in Brussels, Belgium, leading the full marketing experience across one of Europe’s most complex retail environments. I coordinated cross-functional stakeholder teams, managed competing priorities, and owned the homepage merchandising strategy for Amazon Belgium, including campaign content across desktop and mobile in three languages.

I also served as the primary execution lead on the inaugural Amazon Days, briefing the design team, building campaign architecture across two markets in four languages, curating product selection, and delivering a flawless go-live. I drove campaign performance through CTR analysis and reporting, benchmarking against peer European marketplaces and implementing optimisations to improve engagement and commercial performance.

Earlier, as a Junior Marketing Manager for EU Travel Retail, I activated luxury fragrance and beauty brands across EU travel retail, translating global marketing strategies into impactful in-market executions. I managed concurrent activations across multiple European locations, built activation assets from agency briefing through design iterations and global brand approval, and oversaw budgets of up to CHF 100K.

Experience

Work history, roles, and key accomplishments

Marketing Manager Associate

Amazon

Mar 2024 - Dec 2025 (1 year 9 months)

Led the full marketing experience for Amazon Belgium, coordinating cross-functional stakeholders and managing competing campaign priorities. Owned homepage merchandising and served as primary execution lead for major promotional events, including Amazon Days, while driving campaign performance through CTR analysis and optimizations.

Marketing Management Homepage Merchandising Strategy Campaign Management Stakeholder Management Creative Briefing CTR Marketing Optimization Cross functional Coordination Event Execution

Junior Marketing Manager

Coty Inc.

Jan 2023 - Jan 2024 (1 year)

Activated luxury fragrance and beauty brands across EU travel retail, translating global strategies into in-market executions to support new product launches and sales. Managed activation assets and branded materials end-to-end, coordinating partners and budgets up to CHF 100K while overseeing concurrent activations across multiple locations.

Brand Activation EU Travel Retail Marketing Product Launch Budget Management Activation Asset Development Digital Asset Production

Product & Project Management Assistant

Intercos Group (CRB)

Dec 2020 - May 2021 (5 months)

Supported product and project execution for a B2B beauty portfolio by managing global sample logistics and coordinating distribution to international offices and clients. Conducted market trend research to inform development priorities and supported end-to-end event management with client proposals and contracts.

B2B Beauty Marketing Support Sample Logistics Trend Research Event Management Proposals Contracts Stakeholder Management

Event Management Assistant

StarHotels Collezione

Jul 2018 - Dec 2018 (5 months)

Coordinated events across multiple London boutique properties from enquiry and proposals through contracts, invoicing, and on-site execution. Managed budgets, supported performance reporting, and handled digital asset production and on-site logistics for luxury hospitality and creative productions.

Event Management Enquiry & Proposal Support Contract Coordination Budget control Invoicing performance reporting Campaign Management Digital Asset Production

Guest Experience

Ashford Castle

Jun 2016 - Jan 2017 (7 months)

Delivered personalized concierge service to international high-net-worth clientele by curating bespoke guest itineraries for luxury stays. Coordinated high-touch experiences and activities to ensure attention to detail throughout each visit.

Concierge Services Personalized Guest Itineraries Luxury Hospitality Guest Experience Planning Customized Activity Coordination