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Sinovuyo Zitha

@sinovuyozitha

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Dynamic marketing professional with a decade of brand growth experience.

South Africa

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for career growth and collaboration in a dynamic team environment.

My name is Sinovuyo Zitha, a dynamic marketing professional with over a decade of experience driving brand growth and elevating market presence for high-profile clients, including L'Oreal and the Prada Group. My expertise encompasses digital marketing, product promotion, event management, and field marketing, allowing me to craft and execute strategies that yield measurable success. Notably, I have driven a 50% increase in social media engagement and a 30% boost in followers for L’Oreal, while my SEO strategies have enhanced organic traffic by 35%.

Throughout my career, I have consistently delivered outstanding results by leveraging cutting-edge technologies and trends. My passion for building brand narratives and fostering meaningful consumer connections has led to significant achievements, such as a 25% rise in sales for Dischem, Salon500, and Clicks within just six months. I aspire to establish myself as a global thought leader, crafting transformative marketing strategies that redefine industry standards and drive innovation.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

International Gambling Technology

Jan 2024 - Jan 2024 (0 months)

As a Marketing Specialist, I launched four major gaming titles and developed targeted marketing strategies for core gaming products, achieving significant sales growth and market penetration across multiple regions. I tailored campaigns to local cultures and supported sales teams with strategic resources.

Project Management B2B Marketing Market Analysis Campaign Development Sales Strategy Customer Engagement Performance Metrics Content Marketing ROI Optimization

Trade Marketing Coordinator

Environ Distribution

Jan 2023 - Jan 2024 (1 year)

In this role, I generated significant revenue growth and optimized promotional costs through strategic marketing initiatives. I managed branding across multiple stores and organized events to enhance brand positioning and market penetration.

Marketing Budget Management Event Planning Brand Marketing Data Analysis Team Leadership Social Media Management Customer Satisfaction Sales Growth

Luxury Experiential Marketing Consultant

VS Luxury Events

Jan 2018 - Jan 2023 (4 years 11 months)

I spearheaded the launch of high-profile events and strategic marketing campaigns that significantly boosted product visibility and sales. My work included managing social media campaigns and engaging with VIP clients to enhance brand loyalty.

Event Management Social Media Strategy Brand Partnerships Customer Engagement Campaign Execution Marketing Strategy Sales Growth Event Marketing

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TA & Employer Branding Coordinator

L’Oréal

Jan 2019 - Jan 2023 (4 years)

Managed employer branding and communications to enhance visibility and engagement. I represented the employer brand at recruitment events, improving candidate satisfaction and increasing high-caliber applicants through innovative recruitment campaigns.

Employer Branding Recruitment Strategy Stakeholder Engagement Digital Marketing Content Creation Event Management Talent Acquisition Campaign Management SEO

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Digital Marketing Coordinator

L’Oréal

Jan 2021 - Jan 2022 (1 year)

Focused on digital marketing strategies for key brands, achieving significant increases in online sales and engagement. I managed campaign monitoring and content creation, optimizing digital production and enhancing partner engagement.

Digital Marketing SEO Campaign Monitor Content Creation Data Analysis Performance Metrics Client Engagement Partnering

Business Development Consultant

Mizani

Jan 2019 - Jan 2022 (3 years)

Drove sales growth through personalized offers and strategic partnerships with salons. I enhanced brand communication and developed tailored business plans to support accurate sales forecasting and engagement.

Business Development Sales Strategy Market Analysis Brand Communications Sales Forecasting Customer Engagement Partnership Development Marketing Strategy

Marketing Intern

Tiger Brands

May 2019 - Sep 2019 (4 months)

Managed the personal care portfolio, supporting brand strategy execution and conducting market research. I oversaw promotional activities and ensured excellence in event management.

Market Research Event Management Brand Strategy Data Analysis Social Media Management Procurement Promotional Activities Consumer Insights

Education

Degrees, certifications, and relevant coursework

IMM Graduate School

Diploma, Marketing Management

Completed a diploma in marketing management, focusing on strategic marketing principles, consumer behavior, and brand management. This program equipped me with the skills to develop effective marketing strategies and understand market dynamics.