Open to opportunities

Samantha Mngoma

@samanthamngoma

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Marketing Specialist with a passion for brand strategy and media marketing.

South Africa

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What I'm looking for

Seeking a dynamic and innovative organization where I can leverage my marketing expertise to drive business growth and contribute to a collaborative team environment.

As a seasoned marketing specialist, I excel in translating brand visions into reality, offering tangible results that meet client expectations. With expertise in media planning, buying, and implementation, I craft digital campaigns that engage, inform, and motivate target audiences. Proficient in marketing research, statistical analysis, and strategy, I thrive in fast-paced environments, leveraging my creativity, organizational skills, and adaptability to drive campaign success.

With a strong background in brand development, I possess expert knowledge of Microsoft Office and CANVA, as well as proficiency in Google Ads, Meta Business Suite, and Meltwater. My exceptional communication and people skills enable me to build trust with clients, while my time management and multitasking abilities ensure efficient project delivery.

Throughout my career, I have demonstrated a passion for staying up-to-date with industry trends, holding certifications in Google Ads and Fundamentals of Digital Marketing. I am confident in my ability to drive business growth, and I am excited to bring my skills and expertise to a dynamic and innovative organization.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist - Media Buying

Current

The Media Shop

Jul 2021 - Present (3 years 10 months)

Responsible for purchasing advertising space and time on various media platforms to maximize the effectiveness of the client’s marketing campaign. The role includes negotiating with media outlets, analyzing data to make informed purchasing decisions and ensuring that advertising budgets are used efficiently to reach the target audience.

Brand Strategy Media Marketing Strategy Social Media Marketing Microsoft Office Canva WordPress Media Planning Media Buying Google Data Studio Marketing Research Statistical Analysis Google Ads Copywriting Time Management Relationship Building Communication Skills Organizational Skills Empathy

Postgraduate Diploma in Brand Building

Vega School of Brand Leadership

Jan 2022 - Dec 2022 (11 months)

Explores the nature of creative and strategic brand thinking and the development of innovative and accountable communication strategies for creating and strengthening brand building identities.

Brand Strategy Communication Strategy Brand Development

Facilities Administration Intern

Talksure

Apr 2021 - Jul 2021 (3 months)

Responsible for overseeing the efficient and safe operation of the company building. Overseeing the maintenance and repair tasks, ensuring compliance with safety regulations and coordinating with various departments to support the overall functioning of the facility.

Maintenance Coordination Procurement Collaboration

Sales Advisor

Hennes & Mauritz (H&M)

Dec 2018 - Mar 2021 (2 years 3 months)

Delivering exceptional customer service, aiding shoppers in locating suitable items, and ensuring the sales area remains orderly and well-maintained. Additionally, handling customer transactions and contributing to enhancing the store's visual appeal through merchandising efforts, all aimed at creating an appealing shopping atmosphere.

Customer Service Product Knowledge Sales Garment Care Teamwork Feedback

Bachelor of Social Science (B.Soc.Sc)

University of KwaZulu-Natal

Jan 2010 - Dec 2015 (5 years 11 months)

A comprehensive program covering human behaviour, societal dynamics and research. A contemporary approach to communication in organizations and involves the planning, management and integration of corporate communication, marketing communication and managerial communication.

Research Communication Corporate Communications Marketing Communications Management