Sumit Singhal
@singhalsumit
Experienced e-commerce professional with 10 years of proven success in driving sales & operations.
What I'm looking for
As a seasoned e-commerce expert with 10 years of experience, I have a proven track record of driving revenue and sales growth across India and Dubai. My expertise lies in developing impactful e-commerce capabilities, crafting digital marketing strategies, and implementing omnichannel approaches. With a strong background in DTC/D2C models, marketplaces, new business strategies, and brand building, I am confident in my ability to drive business growth and success.
Throughout my career, I have demonstrated my analytical expertise, leveraging data-driven strategies to improve customer acquisition costs and average order value. My negotiation and budget management skills have also enabled me to reduce costs while improving service quality. With a strong understanding of market research and strategic planning, I have successfully led GTM strategies and chatbot initiatives, resulting in increased engagement and conversion rates.
As a leader, I have a proven ability to develop and execute e-commerce strategies, manage cross-functional teams, and drive business growth. My expertise in e-commerce operations, digital marketing, and data analytics has enabled me to optimize customer engagement, sales, and profitability. I am a tech-savvy professional with a strong understanding of e-commerce platforms, including Shopify, BigCommerce, and Magento.
Experience
Work history, roles, and key accomplishments
Head of E-Commerce
Max Hypermarket Pvt Ltd
Experienced e-commerce with 9.5+ years of proven success in driving revenue/sales growth across India (South Asia) and Dubai (Middle East) for both apparels and FMCG segments. Expertise in developing impactful e-capabilities, crafting digital marketing strategies, and implementing omnichannel approaches. Skilled in DTC/D2C models / Marketplaces, new business strategies, and brand building.
General Manager
Cobb Apparels Pvt. Ltd.
Jan 2015 - Nov 2022 (7 years 10 months)
The unisex fast fashion brand started in 2007 and extended its reach to India and the Middle East markets with 500+ exclusive brand outlets/showrooms occupying over 4,40,000+ square feet in India, Dubai with revenue of INR 5200+ Million. Launched men's and women's footwear too in 2021.
Education
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Sumit hasn't added their education
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