Open to opportunities

Divyapriyadharshini RAVIGANESH

@divyapriyadharshinir

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Digital marketing specialist driving growth for fashion and FMCG through data-led campaigns.

India

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What I'm looking for

I am looking for a mid-level marketing role where I can lead data-driven digital campaigns, grow e-commerce and retail partnerships, collaborate cross-functionally, and advance into broader marketing leadership.

I am a digital marketing specialist with hands-on experience planning, executing and optimizing online marketing strategies across e-commerce and publisher environments. I have driven brand growth on platforms like Amazon, Flipkart and social channels, and supported digital advertising operations using Google Ad Manager and reporting tools.

In sourcing and marketing roles, I generated multi-million dollar annual orders by connecting factories with global retailers and managing end-to-end pricing, bookings and shipments. I have implemented strategic marketing approaches for fashion retail sourcing while also running owned-brand digital campaigns.

I bring proven campaign execution skills from publisher ad ops and corporate marketing internships, strong cross-cultural collaboration working with international clients and chefs, and a practical technical toolkit including GAM, Meta Ads, Looker/Data Studio and Canva to measure and optimize performance.

Experience

Work history, roles, and key accomplishments

Sourcing and Marketing Manager

Knit Home Garments

May 2023 - May 2025 (2 years)

Generated $2.0M–$2.5M in annual orders by securing global retail buyers and led pricing, order bookings and shipment execution; executed digital marketing for in-house brands on Amazon and Flipkart.

B2B Sales Negotiation Order Management Flipkart Digital Strategy

Digital Advertising Operations Executive

Euronews

Nov 2022 - Apr 2023 (5 months)

Set up and optimized digital campaigns in Google Ad Manager, produced campaign performance reports and forecasts, and managed creative testing and reporting dashboards for international sales.

Google Ad Manager Campaign Setup Reporting Data Studio MOAT)Teads Inventory Forecasting

Digital Marketing Coordinator

Barry Callebaut Group

Jan 2022 - Jul 2022 (6 months)

Developed and executed social media content and campaigns for gourmet brands, growing followers by 36% and improving engagement; coordinated global chef events driving 10% purchase conversion.

Social Media Strategy Campaign Management Event Coordination Instagram Facebook)LinkedIn Facebook

Marketing Assistant

OSR Incorporation

Sep 2018 - Dec 2021 (3 years 3 months)

Advised apparel exporters and sourced global fashion retailers, contributing to $5.0M–$6.0M in annual apparel orders through buyer prospecting and marketing strategy.

Export Marketing Prospecting Apparel Trade Account Management Sales Strategy Networking