Looking for a job

Sinduja Sivarajah

@sindujasivarajah

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I build brand equity and high-engagement campaigns across government, technology, FMCG, education, and retail.

India

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What I'm looking for

I'm open to relocation, remote opportunities, and collaborations in brand strategy, employer branding, corporate communications, and content marketing.

I lead branding, social media, and digital communication strategy for Tamil Nadu Tourism Development Corporation, including launch communications for the Global Tourism Summit 2026.

Previously, I led content, creative strategy, PR, and integrated marketing for Tamil Nadu’s flagship skill development initiative, coordinating senior government stakeholders, media partners, and large-scale events.

At 22 Feet Tribal, I shaped brand and creative strategy for GITAM University, ExxonMobil, BharatBenz, Titan, Antiquity, and Signature, while scripting films for Porter and MPL.

I’ve also built employer brands for Kissflow and Intuit India, winning a Kyoorius Blue Elephant Award for Intuit and earning an ABBY Awards nomination.

Experience

Work history, roles, and key accomplishments

Current

Brand & Social Media Consultant

Current

Tamil Nadu Tourism Development Corporation

Feb 2026 - Present (7 months)

Leading branding, social media, and digital communication strategy for Tamil Nadu Tourism initiatives and TTDC properties. Managing campaign narratives, content direction, and audience engagement across tourism, culture, and hospitality verticals.

Brand Strategy Social Media Strategy Content Direction Audience Engagement Campaign Management Stakeholder Coordination

Associate Vice President - Media

Tamil Nadu Tourism Development Corporation

Nov 2022 - Sep 2025 (2 years 10 months)

Led content, creative strategy, PR, and integrated marketing for the Tamil Nadu government's flagship skill development initiative, driving statewide impact and visibility across digital, print, and broadcast. Managed media relations and stakeholder positioning for senior government officials while building strong student–academia–industry engagement frameworks.

Content Strategy Creative Strategy Public Relations Integrated Marketing Media Relations Stakeholder Management Event Management Vendor coordination

Senior Creative Partner

22 Feet Tribal

Nov 2021 - Oct 2022 (11 months)

Owned brand and creative strategy for marquee clients, including GITAM University, ExxonMobil, BharatBenz, and Titan (India & Middle East), driving integrated campaigns across platforms. Led branding and rebranding for premium spirits, defining visual identity and core messaging frameworks.

Brand Strategy Creative Strategy Integrated Campaigns Branding Rebranding Visual Identity Messaging Frameworks Ad Scripts Social Media Strategy

Employer Branding Specialist

Kissflow Inc.

Dec 2020 - Oct 2021 (10 months)

Built and executed Kissflow's employer brand positioning strategy, establishing the company as a destination employer in the SaaS talent market. Managed internal communications for employees and senior stakeholders, ensuring clarity, consistency, and employee engagement across organisational milestones.

Employer Branding Internal Communications Social Media Mainline Advertising Talent Acquisition Employee Engagement

Associate Head of Content

Mad About Digital

Apr 2017 - Jan 2020 (2 years 9 months)

Directed brand, creative, and employer branding strategy for marquee clients, including Intuit India, [24]7.ai, and RBEI, delivering integrated communications across channels. Won the Kyoorius Blue Elephant Award for an employer branding campaign for Intuit India.

Brand Strategy Creative Strategy Employer Branding Integrated Communications Internal Communications Social Media Strategy Content Strategy

PR Associate

Aparajitha Foundation

Sep 2016 - Dec 2016 (3 months)

Managed media relations for CSR activities, building relationships with journalists and ensuring positive brand coverage. Co-created and launched a new CSR initiative, Wellness Within, from concept through public rollout.

Media Relations Public Relations CSR Campaigns Stakeholder Engagement