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Preethi Sreenivasan

@preethisreenivasan

Message

I build culturally resonant brand narratives, campaigns, and content that connect and convert.

India

Message

What I'm looking for

I'm looking to lead culturally nuanced brand, content, and campaign work where strategic creativity, human insight, and strong storytelling can translate complex ideas into narratives that connect and convert.

I build brand narratives and campaigns across luxury, public policy, climate, and cultural initiatives. At IPE Global, I advance female labour force participation through advocacy, partnerships, and strategic communications for the SHE Works programme, including NAVYA 2.0 and Uttar Pradesh's FLFP Cell.

Previously, I led strategy and content for Equinoct Cosmos, Umami Communications, and Orient Planet Communications—growing KaBhumM!!! to 300K+ views, supporting a $106,750 UNICEF Venture Fund grant, launching Salmon Guru Dubai, and delivering campaigns for clients including Bulgari, Glenfiddich, UN Global Compact, and DEWA.

Experience

Work history, roles, and key accomplishments

Current

Communications & Campaign Expert

Current

IPE Global

Apr 2026 - Present (5 months)

Advancing Female Labour Force Participation through national and state-level advocacy, MoU partnerships, and strategic communications under the SHE Works India programme. Steered NAVYA 2.0 and the formation of Uttar Pradesh's FLFP Cell from concept to institutional sign-off.

Strategic Communications Advocacy Partnerships Stakeholder Management Program Management

Creative Strategy & Content Lead

Equinoct Cosmos

Aug 2024 - Mar 2026 (1 year 7 months)

Bridged climate research, community knowledge, and public narrative through ethical storytelling and strategic communications. Led content and campaign strategy for KaBhumM!!! festival, grew community from 0 to 700+ followers, and secured $106,750 from UNICEF Venture Fund.

Content Strategy Campaign Strategy Webflow Grant writing Community Engagement Creative Direction Storytelling

Brand Strategist & Social Media Editor

Umami Communications

Feb 2022 - May 2024 (2 years 3 months)

Defined brand positioning, content pillars, and editorial tone for luxury hospitality and premium F&B brands. Led brand and content strategy for 10 concurrent luxury hospitality clients and spearheaded the Salmon Guru Dubai launch.

Brand Strategy Content Strategy Social Media Management Client Management Campaign Management Editorial

Head of Content & English Editor

Orient Planet Communications

May 2019 - Feb 2022 (2 years 9 months)

Directed content, editorial, and social media strategy across B2B, B2C, and B2G clients spanning government, sustainability, healthcare, FMCG, hospitality, and infrastructure sectors. Led editorial strategy and live coverage for major events and conducted exclusive interviews with global leaders.

Content Strategy Editorial Management Social Media Strategy B2B B2C B2G Event Coverage Interviewing

Creative Copywriter

Wirality Media Pvt Ltd

Sep 2018 - Apr 2019 (7 months)

Owned creative copy and campaign execution for performance-driven digital brands across social and paid platforms. Crafted the 'Underdog' campaign pillar for PUMA India and delivered high Facebook Ads relevance scores.

Copywriting Campaign Execution Social Media Facebook Ads Creative Strategy Brand Positioning

Creative Copywriter Intern

Origami Creative

Aug 2018 - Sep 2018 (1 month)

Part of the creative team for an award-winning Cleartrip advertising campaign, recognised with Gold at the Big Bang Awards 2018. Supported copy development across campaigns and managed high-volume creative tasks under tight timelines.

Copywriting Creative Collaboration Time Management Client Servicing

Research Intern

Invention Labs, IIT Madras Research Park

Jun 2017 - Jul 2017 (1 month)

Worked with the Human-Computer Interaction (HCI) Group on assistive technology for children on the autism spectrum. Supported usability testing and linguistic optimisation of a language-learning app.

Usability Testing Human Computer Interaction Assistive Technology Linguistic Optimization

Editorial Intern

The Hindu Newspaper

Jun 2016 - Jul 2016 (1 month)

Assisted with editorial production for print editions reaching 500,000+ readers across Chennai. Provided editing and proofreading support for Education Plus and Metro Plus.

Editing Proofreading Editorial production Print media