Cherryy Chauhan

Developed proposition, naming, and narrative for Suntory's Oaksmith's (3rd edition), creating the brand's first-ever cultural myth rooted in storytelling. Shaped India's entry strategy for Disney Cruise Line, repositioning a luxury offering for family-first Indian travelers through ATL.

Adapted Jim Beam's global tonality for India's dark market via digital-first creative workarounds, launching its first local campaign. Built full-funnel campaign strategy for a lifestyle jewellery brand, integrating influencer marketing, ATL, and brand repositioning.

Defined brand personality, voice, and launch strategy for Lone Wolf and Rascal, both built ground-up for youth audiences. Turned NPCI's UPI Autopay into a viral youth moment via a rap anthem collaboration with artist Badshah.

Repositioned Koo, India’s Twitter alternative, by shifting tone and content pillars to attract Gen Z and regional-language audiences. Developed creative strategy and content flow for BFSI client IndusInd Bank, transitioning its digital voice to better serve younger consumers.

Conducted a dipstick study on post-pandemic consumer buying behaviour using basic Tableau. This involved analyzing consumer trends and presenting findings.

Published over 45 features on global education, innovation, and leadership. Conducted long-form interviews at the One Globe Forum with CXOs, VCs, and global educators.

Managed social, editorial, and content strategy for clients like Samsung, Mastercard, and BP across corporate channels. Developed the web and communication architecture for Eco Cities, a public-sector sustainability project.

Wrote trend-led content on policy, youth culture, and media with strong social traction. Mentored editorial interns on WordPress, SEO basics, and content structuring.

Closed B2B and B2C tech sales deals across 3 new markets in under 6 months. Created CRM onboarding kits and pitch decks tailored to enterprise and SME clients.

Acquired advanced knowledge in strategic communication, brand management, and consumer insights. Developed skills in integrated marketing communication and campaign development.

Studied core principles of instrumentation and control engineering, including process control, automation, and sensor technology. Gained foundational knowledge in electrical and electronic systems.