Open to opportunities

Racheal Sunny

@rachealjane

Brand and communications leader with 8+ years building brands that founders trusted to carry their vision — from first content piece to Series A raise

India

Message

What I'm looking for

I’m looking for a Head of Brand or Brand Lead role in a Seed Series B D2C or F&B company where brand is treated as a growth lever, with room to build sustainable storytelling, strong PR, and teams that compound results.

I’m a brand & communications leader with 8 years building brands founders trust to carry their vision—from first content pieces to Series A momentum. At DrinkPrime, I built the brand function from zero across content, PR, social, and campaigns, growing website traffic by 257% in year one and securing 1000+ PR placements over three years as the company scaled into a $7.2M funded D2C brand.

I’m known for sustainable brand building (not just campaign spikes) through integrated storytelling, crisis communications, and tight team leadership. I’ve led launches, fundraising support through investor communications, city market rollouts, and trust-building community channels like a 4,000-member WhatsApp community.

Experience

Work history, roles, and key accomplishments

Manager - Central Communications

Apollo Hospitals

Jan 2024 - Jan 2025 (1 year)

Spearheaded World Heart Day and World Diabetes Day campaigns across platforms, including influencer partnerships and video series that generated ~2M and ~700K views respectively. Led PR strategy for Apollo’s Digital Health and Preventive Medicine launch and produced executive communications for a 1,000-attendee hybrid summit.

Campaign Management Influencer Partnerships PR Strategy Media Relations Executive Communication Digital Health Marketing

Associate Director - Branding

DrinkPrime

Jan 2023 - Jan 2024 (1 year)

Led brand, PR, and integrated campaign execution as the company scaled, including 1,000+ PR placements and crisis communications during a water quality incident. Built investor-facing brand narratives, launched founder visibility on LinkedIn, and developed experiential marketing programming.

Brand Strategy Crisis Communications LinkedIn Storytelling Experiential Marketing

Brand Manager

DrinkPrime

Jan 2022 - Jan 2023 (1 year)

Owned and expanded DrinkPrime’s visual brand identity rollout across touchpoints and supported market-entry communications for new city launches. Helped drive growth through sustained brand work and community initiatives.

Brand Identity Brand Management Market Entry Communications Content Strategy Growth Marketing

Content Strategist

DrinkPrime

Jan 2021 - Jan 2022 (1 year)

Helped build DrinkPrime’s brand function from the ground up across content, PR, social, and campaigns. Supported brand credibility and communications for fundraising activity.

Brand Building Content Strategy PR Social Media Campaign Management Investor Communications

Content Strategist

CrackVerbal

Jan 2020 - Jan 2021 (1 year)

Led content strategy, developing blogs and academic content to strengthen brand authority and drive audience engagement. Conceptualized and executed weekly webinars and supported founder thought leadership across digital platforms.

Content Strategy Academic Blog Writing Webinars Thought Leadership Lead Generation

Content Writer

Zapr Media Labs

Jan 2017 - Jan 2018 (1 year)

Translated TV viewership data and consumer insights into thought-leadership blogs and video scripts for a B2B marketing audience. Owned editorial calendars and produced an employee video series to support employer branding and talent acquisition.

Editorial Calendar Management Thought Leadership Writing Video Scripts B2B Marketing Employer Branding Data Storytelling

Operations Executive

RN Eventsource

Jan 2016 - Jan 2017 (1 year)

Managed end-to-end event operations for multiple client accounts, including logistics, vendor coordination, and on-ground execution. Served as sole operations lead for large-format events and delivered operations across seven cities for a national reality show.

Event Operations Logistics Coordination Vendor Management Ground Execution

Editorial Intern

Asianet Communications

Jan 2019 - Present (7 years 6 months)

Worked as an Editorial Intern in Bengaluru during the internship year 2019.

Video Journalist

The News Minute

Jan 2019 - Present (7 years 6 months)

Worked as a Video Journalist during an internship year in Bengaluru.

Senior Copywriter & Account Lead

Benchmark International

Jan 2017 - Present (9 years 6 months)

Led end-to-end client engagement across cross-functional teams to deliver integrated marketing campaigns from brief to execution. Managed account financials and built scalable workflows using Atlassian and Slack.

Integrated Marketing Campaigns Client Engagement Business Development Account Management Atlassian Slack