Silvana Ruiz

• Manage daily content and updates on social media, ensuring accurate product info, pricing, and visuals.
• Managed ad budget, content calendar, influencer collaborations, and configured Meta ad campaigns.
• Coordinate with suppliers to ensure stock availability and on-time last-mile deliveries.
• Execute creative strategies.

• Manage regional e-commerce presence across key marketplaces and own Shopify store.
• Maintain and update product listing, pricing, promotions and web content.
• Coordinate digital campaigns with the marketing team to increase visibility and sales across platforms.
• Analyze commercial performance and generate reports to optimize sales and profitability.

• Build long-term relationships with key accounts as their point of contact within the marketplace.
• Provide seller support and ensured KPI achievement through weekly/monthly reports.
• Ensure that delivery times are met to maintain a high level of service and report logistics issues.

As an E-Commerce Category Manager, I benchmarked and implemented platform improvements, leading to a 100% increase in traffic. I managed a catalog of over 2000 SKUs and collaborated with multidisciplinary teams to enhance customer experience.

In my position as Category Management Analyst, I defined efficient assortments based on profitability and seasonality. I oversaw project analysis and coordinated the installation of displays while training the team for effective execution.

As an E-Commerce Commercial Executive, I prospected and onboarded new accounts, managing the entire onboarding process. I optimized product catalogs and implemented mandatory onboardings, significantly reducing request reprocessing by 80%.

Currently pursuing a Master in Marketing and Commercial Management, enhancing skills in marketing strategies and commercial operations.

Studied Industrial Engineering, focusing on the application of engineering principles to optimize processes and systems in various industries.