Silvana Ruiz

As a Digital Marketing Analyst, I benchmark trends, segment customers, and execute creative strategies that resulted in a 20% sales increase. I manage the ads budget, content calendar, and influencer collaborations to target personalized campaigns while overseeing daily operations of the online store.

• Manage regional e-commerce presence across key marketplaces and own Shopify store.
• Maintain and update product listing, pricing, promotions and web content.
• Coordinate digital campaigns with the marketing team to increase visibility and sales across platforms.
• Analyze commercial performance to optimize sales and profitability.

In my role as Key Account Manager, I built long-term relationships with key accounts, ensuring KPI achievement and driving an average monthly sales growth of 15%. I provided catalog recommendations and seller support while ensuring timely delivery and high service levels.

In my position as Category Management Analyst, I defined efficient assortments based on profitability and seasonality. I oversaw project analysis and coordinated the installation of displays while training the team for effective execution.

As an E-Commerce Category Manager, I benchmarked and implemented platform improvements, leading to a 100% increase in traffic. I managed a catalog of over 2000 SKUs and collaborated with multidisciplinary teams to enhance customer experience.

As an E-Commerce Commercial Executive, I prospected and onboarded new accounts, managing the entire onboarding process. I optimized product catalogs and implemented mandatory onboardings, significantly reducing request reprocessing by 80%.

Currently pursuing a Master in Marketing and Commercial Management, enhancing skills in marketing strategies and commercial operations.

Studied Industrial Engineering, focusing on the application of engineering principles to optimize processes and systems in various industries.