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stephanie baldeon

@stephaniebaldeon

Message

I build BI systems, automate operations, and lead high-performing field teams.

Peru

Message

I've built real-time BI and tracking systems for Ajinomoto del Perú and Arcor, turning field execution into actionable daily visibility. At Ajinomoto, I lead a 67-person nationwide merchandising operation across 1,200+ markets and helped launch a campaign that delivered a 256% average sales lift.

My work combines commercial analytics, process automation, and operational leadership across FMCG and device-refurbishment environments in Peru and Australia. I've built no-code tracking apps, automated reporting with Excel macros and BI, managed national distribution and vendors, and present executive insights in English to stakeholders across Japan, Brazil, and Bolivia.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Coordinator

Current

Ajinomoto Del Perú S.A.

Sep 2025 - Present (11 months)

Transformed a field operation into a real-time BI system, leading a 67-person team and launching a merchandising campaign with +256% sales lift. Cut vacancy time-to-fill from 15 to 3-6 days and improved employee retention.

Power BI Excel SQL KPI Design Team Leadership Recruitment Onboarding Training Exit Interviews Campaign Design Incentive Programs ROI Analysis Stakeholder Management

Trade Marketing Coordinator

Arcor De Perú S.A.

Jul 2024 - Feb 2025 (7 months)

Forecasted quarterly demand and budget for POP, exhibitors, and merchandising materials. Coordinated BTL vendors and field teams on national campaigns, supervising execution and measuring results.

Demand Forecasting Budgeting Vendor coordination BTLS Campaign Management Field Supervision Performance Measurement

Product Testing Associate

Moorup Technology

Jun 2023 - May 2024 (11 months)

Worked in logistics and quality processes for a device-refurbishment operation, collaborating with international colleagues. Automated inter-area reporting with Excel macros and BI, reducing errors and speeding up flow.

Excel Macros BIツール Process Automation Quality Assurance Logistics Reporting

Commercial Analyst

Arcor De Perú S.A.

Oct 2021 - Nov 2022 (1 year 1 month)

Diagnosed sales force incentive gaps and built a tracking system that raised the share of winners. Analyzed KPIs and market studies, led georeferencing and digitalization projects, and prepared investment cases for the board.

Data Analysis KPI Analysis Market Research Georeferencing Power BI FlutterFlow Investment Cases Reporting