Vanessa Del Castillo Velarde
@vanessadelcastillove
Impulso ventas ecommerce mediante análisis de KPIs, gestión de catálogos y optimización de marketplaces.
PeruWhat I'm looking for
Impulso el crecimiento comercial de canales ecommerce gestionando catálogos, stock, campañas y performance de producto. Actualmente, en Bata, administro la operación digital y analizo ventas, rotación, sell in y sell out para apoyar la rentabilidad del canal.
He implementado más de 2,000 SKU en Mercado Libre para Productos Paraíso del Perú y, junto con campañas coordinadas con su KAM, contribuí a un incremento de ventas del 60%. También he gestionado categorías, contenido, precios y onboarding de sellers en Shopstar, y desarrollé una estrategia comercial en Gurimecol que incrementó las ventas en 70%.
Experience
Work history, roles, and key accomplishments
Asistente Comercial Ecommerce
Empresas Comerciales S.A. Bata
Apr 2026 - Present (4 months)
Managed digital catalog and operational stock control for online channel, ensuring correct product publication and commercial campaigns on web and marketplaces. Maintained product sheets and visual content, coordinated photoshoots, monitored stock discrepancies, and supported purchase planning based on sales performance.
Asistente Comercial y Onboarding
Marko Marketing - Shopstar
May 2025 - Mar 2026 (10 months)
Supported execution of digital commercial strategies, ensuring correct activation of prices, collections, and categories to optimize sales performance. Managed product content optimization, monitored ecommerce channel daily, and onboarded new sellers with training on product loading and price updates.
Asistente de tienda virtual
Productos Paraíso del Perú
Sep 2023 - May 2025 (1 year 8 months)
Implemented Mercado Libre with over 2,000 SKUs using Multivende integration, defining attributes and configurations per category. Coordinated with Mercado Libre KAM for promotional campaigns, achieving a 60% sales increase, and updated product portfolio on VTEX.
Asesora comercial
Mobiliario Industrial – Gurimecol LTDA Colombia
May 2021 - Sep 2023 (2 years 4 months)
Managed complete product catalog on WordPress with 200 SKUs, ensuring real-time stock and price updates. Developed commercial strategy that enabled sales in chains like Falabella and Éxito, and managed purchase orders, guides, and dispatch coordination, achieving a 70% sales increase.
Category Manager Temporal
Marko Marketing - Shopstar
Managed commercial categories including Electrohogar, Hogar, Muebles, and Supermercado during leader's absence. Monitored daily sales KPIs and commercial performance, achieving daily sales up to S/6,500 in some categories.
Education
Degrees, certifications, and relevant coursework
Cámara de Comercio Exterior
Certificate, Excel
2023 - 2023
Excel Básico, Intermedio y Avanzado course at Cámara de Comercio Exterior.
Universidad Peruana de Ciencias Aplicadas
Diploma, Retail & Category Management
2023 - 2023
Retail & Category Management program at Universidad Peruana de Ciencias Aplicadas.
CIBERTEC
Certificate, Power BI
2023 - 2023
Power BI Básico, Intermedio y Avanzado course at CIBERTEC.
Zegel Ipae
Certificate, Digital Marketing
2022 - 2022
Google Ads y Google Analytics course at Zegel Ipae.
Pontificia Universidad Católica del Perú
Licenciatura, Comunicación Audiovisual
2015 - 2021
Licenciada en Comunicación Audiovisual from Pontificia Universidad Católica del Perú.
Cibertec
Certificate, Adobe Suite
2020 - 2020
Adobe Suite course at Cibertec.
Tech stack
Software and tools used professionally
Availability
Location
PeruAuthorized to work in
Job categories
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