David Cuentas

Ecommerce Operations Manager with full ownership of ecommerce business performance, managing P&L, revenue, CAC, ROAS, margins, inventory, stock rotation, and operational KPIs.
Strategic owner of budget allocation and investment decisions across marketing, ecommerce platforms, and external agencies, including control of fixed and variable costs, hourly rates, and ROI evaluation.

Currently managing

Owned end-to-end ecommerce performance, managing P&L, revenue, CAC, ROAS, margins, inventory, stock rotation, and operational KPIs. Managed ecommerce operations for 9 brands across 2 countries, building reporting/process automation and coordinating with internal teams and external partners to address critical platform logistics issues.

Led commercial planning for product lines, including sales forecasting, purchasing decisions, and demand planning. Owned sell-in/sell-out performance analysis to support pricing, promotions, and inventory decisions with key accounts and wholesale channels.

Led commercial planning for product lines, including sales forecasting, purchasing decisions, and demand planning.

Developed pre-sales strategies with key accounts and wholesale channels, based on historical performance analysis, growth targets, and inventory rotation.

Owned brand- and category-level performance analysis (Sell-In / Sell-Out), supporting pricing, promotional, and inventory decisi

Managed the performance and development of assigned product categories within the modern trade channel, focusing on profitability, sell-in optimization, and commercial growth.

Monitored sell-in and sell-out performance across the client portfolio, developing reports and insights to identify business opportunities, track KPIs, measure target achievement, calculate rebates, and support management d

Managed assigned product categories within the modern trade channel, focusing on profitability, sell-in optimization, and commercial growth. Tracked sell-in/sell-out KPIs, supported rebates and reporting, and led pre-sales initiatives with key clients.

Detectar oportunidades de negocio, con la finalidad de aumentar la rentabilidad de la empresa.
Realizar pre ventas a clientes en base a análisis histórico y forecast de ventas.
Responsable de ingresos de producto a tiendas, de dar seguimiento a la venta Sell in y Sell Out, activación de descuentos, reposiciones, campañas, devoluciones, etc.)
Analizar indicadores de venta (cobertura, rotación, comp

Administración estratégica del stock en tienda para maximizar la contribución.
Generación y seguimiento de órdenes de compra..
Revenue management con Brand Managers
Mantención de base de datos para análisis de marcas.
Aplicación de estrategias de ventas y marketing.
Generación y análisis de KPI´s del área.
Seguimiento al Sell In y correcto uso del presupuesto de ventas, rebates y devoluciones
Anál

Administración estratégica del stock en tienda para maximizar la venta.
Realización de reposición de producto para tiendas.
Generación y seguimiento de órdenes de compra del canal Wholesale (Saga, Ripley y Paris).
Análisis de ventas semanal de productos del canal Retail.
Generación de SKUs para clientes.
Seguimiento a ingresos de producto importado al centro de distribución.
Generación y análisis

Programé y ejecuté el plan de actividades durante los eventos.
Estandaricé la base de datos de proveedores, empleados y paquetes de contrato.
Estandaricé los procesos en el almacén y durante los eventos.
Comprador de suministros e insumos para los eventos.
Encargado de la cobranza de contratos.
Encargado del pago al personal y proveedores.
Supervisor de proveedores y personal.
Negociación con prov

Produced and coordinated children's show activities over multiple years. (No additional responsibilities were provided.)