KOKelly Orrego
@kellyorrego
Digital marketing specialist skilled in data analysis and campaign optimization.
PeruWhat I'm looking for
I am a dedicated digital marketing specialist with a strong background in e-commerce and campaign management. My experience spans various roles, including E-commerce Analyst and Digital Analyst, where I have successfully created and optimized campaigns on platforms like Amazon Ads, Google Ads, and Meta Business. I pride myself on my ability to analyze data and generate actionable insights that drive performance and enhance marketing strategies.
Throughout my career, I have developed a keen understanding of digital media strategy, keyword research, and content creation. My work at Publicis Global and IPG Mediabrand has equipped me with the skills to manage marketing budgets effectively and coordinate with international teams to ensure campaign success. I am passionate about leveraging data to inform decision-making and continuously improve campaign outcomes.
Experience
Work history, roles, and key accomplishments
E-commerce Analyst
Publicis
Jul 2024 - Present (10 months)
Creation and optimization of Amazon Ads campaigns.
Preparation of end-of-month, mid-month, and quarterly reports.
Filling out weekly trackers to monitor campaign performance.
Coordination with the UK agency on next steps.
Performing Prisma reconciliations for Amazon Ads invoice payments for the finance team.
Digital Analyst
IPG Mediabrand
Apr 2024 - Jun 2024 (2 months)
Implemented and optimized campaigns on Google Ads, Bing Ads, and Meta Business, focusing on e-commerce and branding campaigns.
Senior Digital Marketing Analyst
International Media Group S.A.C
Oct 2022 - Jan 2024 (1 year 3 months)
Developed digital media strategies, planned marketing budgets, and executed campaigns on Google and Meta platforms.
Junior Digital Marketing Analyst
Oechsle
Jul 2021 - Sep 2022 (1 year 2 months)
Conducted benchmarking, created content for social media, and optimized Google SEM and Meta campaigns.
Digital Marketing Intern
Oechsle
Apr 2019 - Apr 2020 (1 year)
Developed and executed marketing campaigns, coordinated with media agencies, and analyzed campaign results using digital KPIs.
Education
Degrees, certifications, and relevant coursework
UCUniversity of Cambridge
Executive Education, Business Analytics
2023 - 2023
Executive Education in Business Analytics, focusing on data-driven decision making.
ESESIC Business & Marketing School
Specialized Course, Digital Marketing
2022 - 2023
Specialized course in Digital Marketing, covering advanced techniques and tools for effective online marketing.
ULUniversity of Lima
Bachelor's Degree, Marketing
2014 - 2020
Bachelor's Degree in Marketing, focusing on digital marketing strategies, analytics, and campaign execution.
Tech stack
Software and tools used professionally
Availability
Location
PeruAuthorized to work in
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