Open to opportunities

Luis Barreda

@luisbarreda

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Bilingual digital marketing leader driving e-commerce and real estate growth.

Peru

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What I'm looking for

I seek a senior role where I can lead e-commerce and digital marketing growth, implement MarTech automation, scale teams, and drive measurable revenue and operational efficiency in a collaborative, performance-driven company.

I am a bilingual strategic leader with 30+ years of cross-industry experience in digital marketing, e-commerce, and premium real estate sales, with deep roots in oil & gas operations and M&A. I have built high-performance marketing systems and SOPs, scaled Amazon FBA and Shopify businesses to six-figure revenues, and delivered measurable uplifts in conversion, traffic, and revenue.

I have managed a $2.7M+ real estate portfolio, led multimillion-dollar energy transactions, and implemented MarTech stacks (HubSpot, Salesforce, Zapier) to reduce costs and increase efficiency. I bring a results-driven, operational mindset focused on maximizing ROI, team development, and scalable processes.

Experience

Work history, roles, and key accomplishments

Current

Senior Real Estate Agent

Current

Grupo Inmobiliario Global CEO Net

Feb 2025 - Present (1 year)

Managed and expanded a luxury property portfolio exceeding $2.7M within 12 months, closing high-value transactions including a $1.7M Pachacamac estate and $420K Miraflores penthouse through targeted PPC and omnichannel campaigns that accelerated closing times.

Real Estate Sales PPC Lead Generation Property Valuation Negotiation CRM

Digital Marketing Manager

The Caral Group LLC

Oct 2016 - Dec 2024 (8 years 2 months)

Architected and executed Amazon FBA and Shopify sales systems generating $250K+ annual revenue and scaling multiple stores to $50K+ yearly while implementing SOPs that reduced operational costs by 15%. Led HubSpot/Zapier automation and advertising strategies that increased conversion rates 20% and delivered a 30% occupancy/revenue uplift for a hotel group.

Shopify HubSpot Zapier Paid Advertising SEO SEM Conversion Rate Optimization SOPs Marketing Automation

Independent Hydrocarbons Consultant

Independent Professional

Dec 2004 - Dec 2009 (5 years)

Advised on energy M&A and upstream opportunities, orchestrating a $15M sale of 40% stakes in Petrodorado Amazon Basin blocks and leading technical and financial due diligence for exploration and production deals.

M&A Due Diligence Asset Valuation Project Management

Latin America Regional Manager

Gold Oil

Dec 1999 - Dec 2003 (4 years)

Scaled regional operations from a $10M investment to $100M capitalization by managing five exploration lots, directing multidisciplinary teams, and overseeing drilling that produced 300 bpd from Putumayo wells.

Regional Operations Exploration & Production Team Leadership Drilling Scaling Strategic Planning

Oil & Gas Marketing Manager

TOTAL Petroleum Peru B.V.

Dec 1997 - Dec 1999 (2 years)

Led commercialization and procurement efforts for the Camisea Natural Gas project, conducting market analysis and strategic planning while managing competitive bidding and contract negotiations.

Commercial Strategy Procurement Market Analysis Contract Negotiation Bid Management Stakeholder Engagement Commercialization Efforts

Operations & Strategy Manager

Shell SPDP

Jan 1995 - Dec 1997 (2 years 11 months)

Optimized marketing strategies and managed complex operations with multi-million dollar budgets across oil & gas initiatives, improving operational efficiency and strategic planning.

Operations Management Strategic Planning Marketing Strategy Budget Management HSE

Education

Degrees, certifications, and relevant coursework

Various Institutes

Digital Marketing Specialization, Digital Marketing

2020 - 2024

Completed a Digital Marketing Specialization across multiple institutes covering advanced digital advertising, SEO/SEM, analytics, and marketing automation.