Siddhartha Shankar Dey
@sidddey
Results-driven Business Development Leader with SaaS and enterprise sales expertise.
IndiaWhat I'm looking for
With over 17 years of experience in business development and enterprise B2B sales, I have a proven track record of driving SaaS growth and revenue leadership across diverse markets including India, the US, and Australia. My journey has been marked by my ability to build high-performing teams and implement effective go-to-market strategies that have resulted in multimillion-dollar deals in the digital, retail, and media sectors.
As the Business Development Head at Neon Screens, I spearheaded digital signage and SaaS sales initiatives, achieving an impressive 90x year-over-year revenue growth. My leadership in establishing a Customer Success team unlocked new recurring revenue streams, while my role as Co-Founder at rectangled.io saw a remarkable 4x revenue growth with sustained monthly growth rates. I am passionate about mentoring startups and fostering ethical sales practices, ensuring that my teams not only meet but exceed their targets.
Experience
Work history, roles, and key accomplishments
Business Development Head
Neon Screens
Aug 2024 - Present (1 year)
Spearheaded digital signage and SaaS sales across retail, electronics, and FMCG sectors, closing enterprise deals with major brands like Chroma and Tata. Achieved 90x YoY revenue growth for the screen media division and built a white-glove Customer Success team to unlock new recurring revenue streams.
Co-Founder (Acquired)
Rectangled.io
Nov 2019 - Present (5 years 9 months)
Achieved 4x revenue growth with sustained 40% month-over-month growth, managing cross-border sales operations across India, US, and Australia markets. Built and led a high-performing 8-member international sales team, developing a $120K monthly sales pipeline and securing $380K in Year 2 revenue.
Product Sales Manager
Times of India
Mar 2017 - Nov 2019 (2 years 8 months)
Led comprehensive ad sales and digital monetization initiatives, successfully onboarding 50+ retail outlets. Achieved $18K quarterly revenue targets.
Product Sales Manager
Misumi
Aug 2012 - Apr 2017 (4 years 8 months)
Launched India's first automotive e-commerce platform and enhanced OEM client engagement through integrated web-based tools. Managed key accounts including major automotive manufacturers.
Product Sales Manager
Schneider
Aug 2008 - Aug 2012 (4 years)
Sold Motor Control Centers and Power Control Centers for commercial buildings, negotiating and closing large-scale enterprise deals. Acquired 100+ B2B customers in the electrical components segment and achieved 120% of annual sales targets for three consecutive years.
Education
Degrees, certifications, and relevant coursework
Welingkar Institute of Management
Master in Business Administration, Business Development
Completed a Master in Business Administration program, focusing on advanced business development strategies and leadership. Gained expertise in enterprise sales, SaaS growth, and revenue leadership.
Truba Institute of Engineering
Bachelor of Engineering, Electronics & Communication
Studied Electronics & Communication, gaining foundational knowledge in engineering principles. Developed a strong technical background relevant to various industries.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
linkedin.com/in/sidddeyPortfolio
linkedin.com/in/sidddeySalary expectations
Social media
Job categories
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