Open to opportunities

Siba Das

@sibadas

Message

I build scalable paid acquisition and growth systems across D2C and B2B businesses.

India

Message

What I'm looking for

I'm looking to build scalable growth systems across performance marketing, customer acquisition, conversion optimisation, GTM strategy, and B2B partnerships.

At Cakeday Bakehouse, I lead growth across D2C and B2B channels through Meta Ads, WhatsApp marketing, marketplace optimisation, and corporate partnerships. I built the paid acquisition engine from scratch, achieving the account's lowest-ever Meta CAC of ₹428 and driving 80 purchases in a single month.

Previously at Createfunnels.in, I managed Meta and Google Ads for clients including Hitwicket, CityMall, Candere, and Calance, improving purchase efficiency, AOV, and lead generation. I also co-founded Hawt’s and bring 8+ years of B2B sales experience alongside hands-on performance marketing and growth strategy work.

Experience

Work history, roles, and key accomplishments

Current

Growth Manager

Current

Cakeday Bakehouse

May 2024 - Present (2 years 3 months)

Led growth across D2C and B2B channels through Meta Ads, WhatsApp marketing, marketplace optimisation, and corporate partnerships. Built and scaled paid acquisition engine, achieving lowest-ever Meta CAC of ₹428 and driving 80 purchases in a single month.

Meta Ads WhatsApp Marketing Marketplace Optimization Corporate Partnerships Customer Acquisition Retention Revenue Growth Cost Per Product Reduction (CPP)Audience Diversification Creative Testing Remarketing Lead Generation CM2 CM3

Growth Specialist

Createfunnels.in

Jan 2023 - Apr 2024 (1 year 3 months)

Managed performance marketing campaigns across Meta and Google Ads for multiple clients. Increased in-app purchases by 31% and reduced Cost Per Purchase by 54% for Hitwicket, and reduced Cost per Purchase by 32% for CityMall.

Meta Ads Google Ads Campaign Optimization B2B Lead Generation Funnel Building

Co-Founder

Hawt's

Aug 2020 - Dec 2022 (2 years 4 months)

Co-founded and managed a business, overseeing operations and growth initiatives.

Sr. Sales & Technical Engineer

Shotam Instruments Pvt. Ltd. (P.S. Bedi Group)

Jul 2019 - Feb 2020 (7 months)

Handled sales and technical engineering responsibilities, likely involving client engagement and product support.

Jr. Sales & Technical Engineer

Shotam Instruments Pvt. Ltd. (P.S. Bedi Group)

Jul 2018 - Jun 2019 (11 months)

Supported sales and technical engineering tasks, contributing to client interactions and technical assistance.

Education

Degrees, certifications, and relevant coursework

University of Petroleum & Energy Studies

Bachelor of Technology, Mining Engineering

2014 - 2018

Grade: 2.55 GPA

Activities and societies: Major Project: Communication System in Underground Mine using Ductile Iron Pipe, Mining Innovative Technology; Published: Ventilation of Coal Mine Methane using Wireless Sensor Network – International Journal of Engineering and Innovative Technology (IJEIT), Vol. 5, Issue 5; Published: Extraction of Uranium from Seawater – NexGen Technologies for Mining & Fuel Industries, ISBN: 978-93-85926-40-2

Bachelor of Technology in Mining Engineering. Published research on ventilation of coal mine methane and extraction of uranium from seawater.