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Gaurav Sharma

@gauravs329

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Growth & performance marketing manager scaling D2C ecommerce with ROAS-led acquisition and full-funnel CRO.

India

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What I'm looking for

I’m looking to lead performance marketing for D2C brands, owning ROAS, CAC–CLTV, and CRO. I want to scale Meta/Google with accurate attribution and data-led creative testing to drive sustainable growth.

I’m a results-driven Growth & Performance Marketing Manager with 4+ years of experience scaling D2C ecommerce brands with profitable growth, including driving brands to over 35,000 daily orders.

I manage multi-crore ad spends across Meta and Google Ads, consistently pushing ROAS targets in competitive, low-margin markets. I bridge technical media buying with full-funnel conversion optimization, using deep analytics (Metabase, GA4) and accurate attribution (including Meta Conversions API) to maximize CAC–CLTV efficiency.

I’m also hands-on with creative and ecommerce performance—spearheading high-converting creative directions, improving PDP positioning, and executing retention frameworks that add bottom-line revenue. From promoting faster KPI attainment at Shopdeck to reviving high-risk accounts with a 75% turnaround rate, I focus on disciplined experimentation and rapid profitability fixes.

Experience

Work history, roles, and key accomplishments

Current

Growth & Performance Marketing Manager

Current

Gabit

Feb 2026 - Present (5 months)

Managed paid acquisition and performance marketing across Meta and Google Ads, optimizing ROAS and ecommerce conversion performance. Led creative direction and implemented CAPI/event tracking and attribution analysis to improve CAC–CLTV efficiency and scalable reporting accuracy.

Meta Ads Google Ads Paid Acquisition ROAS ECommerce Growth PDP Optimization Creative Testing Ad Copywriting Event Tracking Performance Attribution Analysis Competitor Analysis Retention Marketing GA4 Metabase

Growth Lead

Shopdeck

Sep 2025 - Jan 2026 (4 months)

Directed growth strategy for D2C brands, managing Meta and Google Ads spend to improve conversion rates and CAC–CLTV efficiency. Partnered with product, analytics, and sales teams to streamline workflows and increase customer retention.

Meta Ads Google Ads Paid Acquisition Conversion Rate Optimization Retention Marketing Campaign Scaling D2C

Hypercare Growth Consultant

Shopdeck

Jan 2025 - Aug 2025 (7 months)

Worked as a Hypercare Growth Consultant for high-priority merchant accounts, surpassing growth and profitability KPIs. Improved ROAS and acquisition costs through audience targeting and creative optimization, and increased repeat purchases via funnel and post-purchase experience improvements.

ROAS Audience Targeting Funnel Optimization Conversion Optimization Repeat Purchase Optimization KPIs

Growth Consultant

Shopdeck

May 2024 - Dec 2024 (7 months)

Scaled brand revenues by executing data-led performance optimizations and implementing frameworks to reduce RTO. Managed a portfolio of D2C brands, driving order growth through multi-channel spend allocation and targeted recoveries to maintain client retention.

Performance Optimization Multi Channel Spend Allocation Revenue Growth Account Recovery Client Retention

Marketing & Strategy Associate

Beniwal Tractors & Lubricants

Apr 2022 - Mar 2024 (1 year 11 months)

Executed targeted multi-channel marketing campaigns using customer insights and sales funnel optimization to drive engagement and lead generation. Performed data-backed performance analysis to support business growth.

Multi channel Marketing Customer Insights Funnel Optimization Lead Generation Performance Analysis Marketing Strategy