Gaurav Sharma

Managed paid acquisition and performance marketing across Meta and Google Ads, optimizing ROAS and ecommerce conversion performance. Led creative direction and implemented CAPI/event tracking and attribution analysis to improve CAC–CLTV efficiency and scalable reporting accuracy.

Directed growth strategy for D2C brands, managing Meta and Google Ads spend to improve conversion rates and CAC–CLTV efficiency. Partnered with product, analytics, and sales teams to streamline workflows and increase customer retention.

Worked as a Hypercare Growth Consultant for high-priority merchant accounts, surpassing growth and profitability KPIs. Improved ROAS and acquisition costs through audience targeting and creative optimization, and increased repeat purchases via funnel and post-purchase experience improvements.

Scaled brand revenues by executing data-led performance optimizations and implementing frameworks to reduce RTO. Managed a portfolio of D2C brands, driving order growth through multi-channel spend allocation and targeted recoveries to maintain client retention.

Executed targeted multi-channel marketing campaigns using customer insights and sales funnel optimization to drive engagement and lead generation. Performed data-backed performance analysis to support business growth.

Master's in Economics with a dissertation on the impact of digital advertising on consumer spending in ecommerce.

Bachelor of Business Administration covering core foundations in business strategy, marketing, operations, and management principles.