Shuchi Roy

Led full-funnel media strategy across multiple categories, aligning channel mix, audience strategy, and investment allocation with client business objectives. Acted as strategic partner to clients, advising on media investment decisions and long-term growth planning.

Managed end-to-end campaign planning and delivery, ensuring alignment with client KPIs and business goals. Collaborated with internal specialists to translate strategy into execution across multiple channels.

Supported day-to-day client requests, campaign execution, and reporting. Monitored campaign performance and prepared mid- and post-campaign reports for client delivery.

Worked as a Design Studio Specialist at Williams-Sonoma, Inc. in Toronto.

Worked as a Program Manager at United Resource Consultants Pvt. Ltd. in Pune.

Worked as a Business Manager at L'Orange Design and Retail Pvt. Ltd. in Pune.

Served as the link between business approval and execution, managing new product development from sign-off to production for 36+ products in the export category. Prepared project documentation and strategic briefs to guide design, creative, packaging, and manufacturing teams.

Founded and ran a children's furniture and home décor business, later expanding into accessories including wall décor, soft furnishings, and wallpaper. Sourced and vetted suppliers in China, managing international procurement, customs clearance, and logistics from sourcing through to in-store inventory.

Completed Google AI Essentials certification via Coursera in 2026.

Completed Advanced Google Analytics and Google Ads certifications in Display, Video, and Search in 2020/2021.

Post Graduate Certificate in Digital Media Marketing from George Brown College, Canada, completed in 2020.

Post Graduate Diploma in Business Entrepreneurship from the Entrepreneurship Development Institute of India, completed in 2010.

Bachelor of Arts in Psychology from Fergusson College, India, completed in 2007.