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Emily Lin

@emilylin

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Senior media strategist with 9+ years building integrated online and offline campaigns that drive full-funnel ROI.

Canada

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What I'm looking for

I’m looking to build integrated online and offline campaigns end-to-end—owning full-year brand plans, driving full-funnel performance marketing, and using ROI-focused reporting to guide decisions in a fast-paced, cross-functional environment.

I’m an experienced, award-winning Senior Media Strategist with 9+ years of multi-market experience, specializing in online and offline media strategy across CPG, Snacks, Beverages, Liquor, and Home Electronics. I build client relationships and design and present strategies for full-year brand plans.

At OMD, I’m responsible for running and reporting on media campaigns while training junior strategists. I own full-year media campaigns and brand plans for household brands, contributing to long-range annual planning with a performance-oriented mindset.

I lead full-funnel planning—from brand building to performance marketing focused on lead generation. I’m strong with numbers, bringing fluency in reporting and analysis of Econometric reports to track ROI and drive decisions.

In fast-paced environments, I thrive working across cross-functional teams and managing multiple projects and client deliverables to a high standard. My work has been recognized with Yahoo Big Idea Asia Awards (Best Branded Content, Best Digital Media Innovation), MOB-EX Awards for Best Use of Interactive Media–AR&VR, and a Golden Award Montreux for Best use of integrated/mixed media.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Strategist

Current

OMD

Dec 2025 - Present (5 months)

Own full-year, integrated online and offline media strategy and brand plans, leading client relationships and delivering full-funnel plans from brand building through performance marketing lead generation. Use econometric and ROI reporting to optimize campaign results and train junior strategists.

Media Planning Offline Campaigns Full Funnel Marketing Performance Marketing Lead Generation ROI Reporting Client Relationship Management Cross Functional Collaboration

Media Strategist

OMD

Apr 2024 - Nov 2025 (1 year 7 months)

Built and executed integrated media plans, managing campaign setups and performance reporting while contributing to full-year brand strategy. Applied econometric and ROI analysis to support ongoing optimization and stakeholder updates.

Media Strategy Integrated Online Offline Campaign Management performance reporting Econometrics ROI Measurement Stakeholder Management Data Analysis Brand Strategy

Assistant Planning Manager

OMD

Jun 2023 - Mar 2024 (9 months)

Contributed to long-range annual planning and helped run full-year media campaigns, coordinating deliverables across teams and reporting on campaign performance. Supported strategy development and ensured integrated execution across online and offline channels.

Integrated Campaigns Performance Optimization Lead Generation Media Strategy Analytics

Planning Supervisor

OMD

Mar 2022 - May 2023 (1 year 2 months)

Supported end-to-end media strategy and full-year planning for household brands, coordinating campaign execution and reporting. Managed multiple client deliverables in a fast-paced environment and collaborated closely with cross-functional teams.

Media Planning Full Year Brand Plans Campaign Execution performance reporting Cross functional Coordination Integrated Marketing Project Management Strategy Development

Senior Planner

OMD

Sep 2019 - Aug 2021 (1 year 11 months)

Planned and supported integrated online and offline media campaigns, contributing to brand building and performance-focused lead generation. Produced reporting and analysis to track results and inform strategy across multiple projects.

Media Planning Performance Marketing Lead Generation Reporting And Analysis ROI Tracking Campaign Tracking