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Snigdha Rao

@snigdharao

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Consumer marketing manager at Kenvue who grew first-party leads 40% and delivered $1.2M in incremental email revenue.

Canada

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At Kenvue, I led retailer marketing campaigns across in-store, paid media, CRM, and owned channels, delivering 73% YoY POS growth and a 1.6-point lift in ad recall. I also co-led the Band-Aid new product launch across OOH, paid, PR, and influencer channels, generating more than 20 million creator impressions.

I directed lifecycle email marketing for 10 brands using consumer insights, segmentation, and A/B testing. The work delivered a 2% CTR lift and $1.2M in incremental revenue, alongside a first digital coupon for Aveeno with a 60% redemption rate.

At Deloitte Digital, I developed loyalty and consumer strategy for clients across financial services, CPG, retail, and entertainment. Earlier, at WPP Group – The Glitch, I worked on campaigns for Lakmé, Amazon, and KFC, including a KFC launch campaign that received the Clio Award for Most Innovative Ad.

Experience

Work history, roles, and key accomplishments

Consumer Marketing Manager – Digital Strategy

Kenvue

Jan 2024 - Feb 2026 (2 years 1 month)

Led end-to-end strategy and execution of retailer marketing campaigns across in-store, paid media, CRM, and owned channels, delivering 73% YoY POS growth and +1.6pt ad recall lift. Co-led GTM strategy for Band-Aid new product launch and directed lifecycle email marketing for 10 brands.

Integrated Campaign Manager Consumer Insights Cross Functional Collaboration Creative Briefing Go To Market Strategy Brand storytelling CRM and Lifecycle Marketing First Party Data Agency Management Campaign Performance Project Management Digital Marketing Omnichannel Execution Domo Salesforce Marketing Cloud

Senior Consultant – Loyalty & Consumer Strategy

Deloitte Digital

Jan 2022 - Jan 2024 (2 years)

Co-designed and facilitated C-suite workshops for financial services, CPG, and retail clients to define omnichannel personalization strategy. Led 30+ SMB engagements under the Canada Digital Adoption Program, delivering digital strategy projects and investment roadmaps.

Consumer Insights Data Strategy CRM Personalization Digital Strategy Workshop Facilitation Project Management Retail Financial Services CPG

Senior Account Manager – Unilever & Netflix

WPP Group

Jan 2016 - Jan 2020 (4 years)

Spearheaded product launch marketing campaigns for Lakmé (Unilever) beauty category, resulting in 2x increase in online sales and 30M views on the launch film. Led cross-functional teams for Amazon and KFC campaigns, achieving significant reach and engagement.

Campaign Management Consumer Insights Communication Strategy Paid Ads Cross functional Leadership Social Media OOH Creative Development

Education

Degrees, certifications, and relevant coursework

Ivey Business School, Western University

MBA, Business Administration

2021 - 2022

Activities and societies: Richard Ivey Excellence Award; VP, Sales & Marketing Club

MBA from Ivey Business School, Western University, from 2021 to 2022. Awarded the Richard Ivey Excellence Award and served as VP of the Sales & Marketing Club.