Lekha Arumugam

I’m an Integrated Marketing & Media Strategy Manager with 10+ years of experience in CPG and FMCG brand marketing across Canada and India. I specialize in connections planning and omnichannel campaign stewardship, translating audience insights into measurable performance.

I steward multi-million-dollar media budgets end-to-end, optimizing execution through data-driven adjustments to consistently exceed client KPIs. I lead integrated media strategy development across digital, programmatic, linear TV, OOH, retail media, PR, and social—always anchored in ROI and clear measurement.

In my most recent role, I directed national launches and high-impact relaunches, including Sunlight’s omnichannel launch that delivered 400+ contest entries in 30 days (300% above target). I also led trade-focused planning for LePage across OOH, digital, social, and PR, and I orchestrated Purex’s full relaunch across retail media, social, and linear TV to reinforce positioning in a competitive category.

Earlier, at Mindshare India, I developed and executed integrated media strategies for clients including Lenovo India, LEGO Toys, and Idea Cellular, converting business objectives into data-driven plans across TV, digital, and print. My work has been recognized with Gold & Silver at the 2025 Media Innovation Awards (MIA) and UM’s Guts & Glory Awards, reflecting how I approach collaboration, rigor, and performance accountability.