Devika Patil
@devikapatil
Media Planner at Starcom, Publicis Groupe, who drove a 20% year-over-year uplift in TD Bank conversions and brand recall.
CanadaWhat I'm looking for
At Starcom, Publicis Groupe, I planned full-funnel campaigns for TD Bank’s mortgage and credit offerings, spanning brand strategy, product positioning, and audience-led messaging. The campaigns contributed to a 20% year-over-year uplift in conversions and brand recall.
I used Google Analytics and syndicated research to understand audience behaviour and inform targeting and channel strategy. I also managed vendor strategy and negotiations across digital, programmatic, and premium media partners.
Earlier, at WATConsult, Dentsu, I led social media strategy for Croma and MX Player, contributing to 16% growth in Facebook and Instagram presence within 90 days. I also worked on digital campaigns at Wunderman Thompson, WPP, including website campaigns that delivered a 10% uplift in e-commerce performance for a beauty brand within the first month.
Experience
Work history, roles, and key accomplishments
Media Planner
Starcom, Publicis Groupe
Feb 2024 - Jun 2026 (2 years 4 months)
Led growth-focused campaigns for TD Bank, contributing to a 20% YoY uplift in conversions and brand recall. Managed vendor negotiations and audience insights across digital, programmatic, and traditional channels.
Digital Media Executive
WATConsult, Dentsu
Jan 2021 - Jul 2021 (6 months)
Led social media strategy for Croma and MX Player, driving 16% growth in Facebook and Instagram presence within 90 days. Oversaw end-to-end digital campaign operations across multiple platforms.
Account Management Intern
Wunderman Thompson, WPP
Aug 2019 - Dec 2019 (4 months)
Directed digital and website campaigns for a leading beauty brand, delivering a 10% uplift in e-commerce performance within the first month. Coordinated between clients, vendors, and internal teams.
Education
Degrees, certifications, and relevant coursework
George Brown College
Post Graduate, Digital Media
Post Graduate program in Marketing Management with a focus on Digital Media.
Humber College
Post Graduate, Advertising Media Management
Post Graduate program in Advertising Media Management.
University of Mumbai
Bachelor of Mass Media, Mass Media
Bachelor of Mass Media degree from the University of Mumbai.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Job categories
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