Open to opportunities

Shubham nath

@shubhamnath

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I drive BFSI growth through digital marketing, predictive analytics, and go-to-market strategy.

India

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What I'm looking for

I'm looking to drive measurable customer acquisition, brand growth, and go-to-market outcomes through digital marketing, analytics, and data-driven decision-making in BFSI or fintech.

At Jio Credit Limited, I lead digital marketing strategy and go-to-market execution for BFSI and fintech lending products, using business analytics to strengthen customer acquisition and brand positioning.

Previously at PwC India, I delivered business insights and go-to-market recommendations for management and strategy consulting engagements, translating complex challenges into clear recommendations for senior stakeholders.

At CEI, I built predictive and marketing analytics models for segmentation, campaign forecasting, acquisition, retention, attribution, and conversion optimisation. I also designed scalable marketing databases and optimised SQL reporting to improve dashboarding, customer-journey analysis, and marketing performance tracking.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Jio Financial Services

Sep 2024 - Jun 2026 (1 year 9 months)

Led digital marketing strategy and go-to-market execution for Jio Credit Limited's BFSI/fintech lending portfolio, applying business analytics to sharpen customer acquisition and brand positioning. Directed multi-channel digital marketing and performance-marketing initiatives, balancing brand-building priorities against short-term conversion targets.

Digital Marketing Strategy Go To Market Strategy Marketing Analytics Business Insights Campaign Management Stakeholder Management Performance Marketing Customer Acquisition Data Driven Decision Making

Consultant

PwC India

Apr 2022 - Sep 2024 (2 years 5 months)

Delivered business insights and go-to-market strategy recommendations across client engagements within PwC's management and strategy consulting practice. Applied structured problem-solving and strategic frameworks to help clients navigate complex business challenges, collaborating across multi-disciplinary consulting teams.

Business Insights Go To Market Strategy Strategic Consulting Problem Solving Stakeholder Management Presentation Skills

Senior Team Leader

Confederation of Empowerment Initiatives

Jun 2019 - Mar 2022 (2 years 9 months)

Built predictive and marketing analytics models to identify customer segments, forecast campaign performance, and improve acquisition and retention strategies. Integrated and analysed customer, campaign, and behavioural data from multiple sources to uncover actionable insights, optimise audience targeting, and support data-driven marketing decisions.

predictive modeling Marketing Analytics Customer Segmentation Forecasting SQL Database Design Dashboarding Machine Learning

Marine Engineer

Executive Ship Management

Jul 2018 - Jun 2019 (11 months)

Managed logistics, inventory planning, and MRO forecasting using onboard ERP-PMS systems; coordinated data analysis, reporting, and external audits with USCG and Bureau Veritas. Led major dry-dock repair planning, delivering an estimated USD 0.5 million in cost savings, and trained cross-functional teams on safety and emergency-response protocols.

Logistics Management Inventory Planning Data Analysis Reporting Audit Coordination team training