shubham chinchalkar
@shubhamchinchalkar
Digital marketing executive leading e-commerce growth with lifecycle, performance media, and AI-led automation.
IndiaWhat I'm looking for
I’m a strategic marketing leader and revenue architect with 10 years scaling D2C consumer e-commerce portfolios (£15M+ ARR across 6 brands) in regulated, trust-driven categories. I bridge consumer psychology with agentic AI, and I’ve authored “Enlightenment: Marketing” to codify data-driven growth strategies.
In my current role, I own marketing P&L, build global excellence centres from the ground up (20+ FTEs), and deliver results like 11% YoY revenue growth, 8x blended ROAS, and 25% CAC reduction. I architect Klaviyo-led lifecycle programs, scale omnichannel marketplace growth, and institutionalise Marketing-as-Code with Python-based automation—saving 720+ man-hours annually.
Experience
Work history, roles, and key accomplishments
Head of Digital Marketing
Build4less Group
Dec 2022 - Present (3 years 7 months)
Led multi-brand digital strategy for Insulation4less.co.uk and sister companies, shifting positioning to authority-led growth and delivering 11% YoY revenue growth (£15M+ total annual revenue). Owned lifecycle/CRM automation (Klaviyo), scaled paid media (Google Ads and Meta) to ~8x blended ROAS with 25% CAC reduction, built a 20+ member Global Excellence Centre, and implemented Python/agentic AI a
Digital Marketing and SEO Specialist
Build4less Group
Nov 2019 - Nov 2022 (3 years)
Improved organic visibility and conversion performance for Insulation4less.co.uk and sister companies by aligning technical SEO with search intent and resolving technical debt to scale organic traffic. Executed 20+ A/B tests using Hotjar and GA4 to improve funnel efficiency by 15%.
Digital Marketing Consultant
Simply Creative Agency
Oct 2017 - Aug 2019 (1 year 10 months)
Delivered project-based digital marketing for SMEs, improving lead generation through SEO, PPC, email automation, and localized search strategies. Implemented automated abandoned cart and remarketing workflows to increase sales and customer engagement by 30%+.
Digital Marketing Executive
Simply Creative Agency
Jan 2016 - Jul 2017 (1 year 6 months)
Created content strategies to scale organic search visibility across multiple niches, increasing brand engagement through cross-channel campaign alignment. Coordinated brand messaging across design and marketing teams to improve campaign engagement by 15%.
Education
Degrees, certifications, and relevant coursework
Symbiosis Centre for Distance Learning (SCDL)
Executive PGDM, International Business
2023 - 2025
Completed an Executive PGDM in International Business at Symbiosis Centre for Distance Learning from July 2023 to Dec 2025.
Dublin Business School
Master of Science (MS), Digital Media Marketing
2017 - 2019
Earned an MS in Digital Media Marketing at Dublin Business School from Sep 2017 to Mar 2019.
Tirpude Institute of Hospitality Management
Bachelor's in Hospitality Management, Hospitality Management
2013 - 2016
Studied Hospitality Management at Tirpude Institute of Hospitality Management in Nagpur from Jun 2013 to Jul 2016.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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