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Maheshwaran R

@maheshwaranr

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Head of Digital Marketing driving full-funnel revenue growth through brand strategy, paid media, SEO, and automation.

India

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What I'm looking for

I want to lead full-funnel digital marketing that drives measurable revenue impact—building high-performance teams and owning brand, paid media, SEO, and automation to grow qualified pipeline in SaaS and B2B.

I’m a visionary Head of Digital Marketing with 6+ years of cross-market experience leading full-funnel marketing across B2B, B2C, and SaaS in India, UAE, USA, and UK. I translate business objectives into integrated marketing roadmaps—from brand positioning and content strategy to paid media, SEO, and marketing automation.

I build and scale high-performance marketing teams and own multi-channel digital ecosystems with measurable revenue impact. My results are consistently above benchmark: 3× ROI, +28% ROAS YoY, 275 qualified conversions in 6 months, and +55% organic growth (3.2× → 4.1×).

Across my roles, I’ve driven growth by optimizing channel mix, improving conversion performance, and sharpening ICP and GTM strategy. I’ve led SaaS-focused demand generation engines, executed technical SEO and content initiatives, and used CRM/MarTech workflows to increase acquisition and pipeline quality.

Experience

Work history, roles, and key accomplishments

Business Development & Marketing Manager

1Trooper

Mar 2025 - Apr 2026 (1 year 1 month)

Led end-to-end digital marketing strategy for SaaS identity governance, SoD, and license management across the US and India. Delivered 3× ROI and improved ROAS by 28% YoY, while building a multi-channel B2B pipeline engine that grew organic social by 17%.

GTM Strategy Paid Media Management PPC ROAS A B Testing SEO Content Marketing Marketing Automation

Digital Marketing Manager

BritApp Systems

Sep 2024 - Dec 2024 (3 months)

Owned full marketing strategy across four SaaS and legal-tech domains, aligning digital campaigns with revenue and business development targets. Drove +23% website traffic and +28% LinkedIn audience growth, and executed technical SEO and editorial content to improve rankings and reduce customer acquisition cost.

Digital Marketing Strategy Technical SEO Content Marketing SEO SEM Lead Generation Marketing Analytics

Lead Generation Executive

Phantom Digital Effects

Dec 2022 - Mar 2023 (3 months)

Designed and managed targeted B2B marketing campaigns, consistently surpassing monthly lead acquisition targets by 15%. Improved new client acquisition by 18% through CRM workflow redesign and multi-touch outreach automation via HubSpot.

B2B Lead Generation Workflow Design Marketing Automation HubSpot Audience Targeting Campaign Optimization performance reporting

Digital Marketing Specialist

3Sixty IT Solutions

Dec 2020 - Mar 2022 (1 year 3 months)

Implemented a combined UX, content, and technical SEO strategy that increased organic traffic by +26% and reduced bounce rate from 63% to 46%. Secured top-5 keyword rankings post-launch, improving brand visibility and lead pipeline in the UAE and India.

Technical SEO Content Strategy UX Optimization Keyword Research Analytics Reporting CRO

Digital Marketing Executive

Dot Com Infoway

Sep 2018 - Oct 2019 (1 year 1 month)

Managed PPC campaigns for US and India clients, cutting CPC by 22% and increasing conversion rates by 30% through audience segmentation and ad testing. Delivered 2.5× ROI on campaign budgets and led integrated SEO, content, and influencer outreach programs.

PPC Segmentation Conversion Rate Optimization ROI Optimization SEO Content Marketing

Technical Writer

Elysium Technologies

Aug 2017 - Feb 2018 (6 months)

Authored 70% of client-facing documentation and end-user manuals for 5+ enterprise software projects. Streamlined client onboarding by producing clear, consistent documentation across releases.

Technical Documentation Documentation Standards Client Onboarding Information Structuring Software Documentation