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Mary ShaliniMS
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Mary Shalini

@shalini

Head of Digital Marketing at Zavmo.ai, where I grew organic search traffic by 68% and lead volume by 42%.

India
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At Zavmo.ai, I positioned an AI-powered learning and workforce development platform for global B2B audiences and built its end-to-end digital marketing strategy. I grew organic search traffic by 68% through SEO content and lead volume by 42% with multi-channel campaigns.

At Digital East, I built a revenue-aligned performance marketing strategy across paid, organic, social, and programmatic channels. A multi-channel Meta Ads strategy increased marketing ROI by 35%.

At Techweirdo, I owned end-to-end marketing P&L with a $5M annual budget and aligned Marketing, Sales, and SDR teams, increasing qualified MQL-to-SQL conversion by 30%. I also introduced structured A/B testing that improved conversion rates by 20%.

At Simplilearn, I developed an AI-focused content marketing strategy that increased B2B lead generation by 35%, and optimized email and lifecycle automation campaigns to improve open and click-through rates by 15%. Across my roles, I’ve worked in AI, SaaS, IT Services, and EdTech, spanning SEO, brand, paid performance, and demand generation.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

DU

Dayanand Sagar University

Executive MBA, Business Administration

Pursued an Executive MBA at Dayanand Sagar University in Bengaluru.

MC

Mount Carmel College

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce at Mount Carmel College in Bengaluru.

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