Seeking a challenging role that leverages my operations management expertise to drive business growth and excellence. Having experience in a fast paced product startup into mobile gaming, my experience would be valuable in any field for streamlining operations.
Shubham Agarwal
@shubhamagarwal
Marketing Operations Manager | MarTech | Campaign Operations | Growth Programs | Revenue Operations
What I'm looking for
Marketing Operations and Growth leader with 10+ years of experience building and scaling global marketing programs across consumer technology and gaming. Proven track record of launching high-impact growth initiatives, optimizing campaign operations, and driving revenue through affiliate marketing, rewarded user acquisition, influencer partnerships, and data-driven decision making.
Currently leading global Campaign & Marketing Operations at BlueStacks (now.gg), managing 1,300+ campaigns across EMEA, APJ and North America while driving $50K+ daily revenue. Built an affiliate ecosystem of 1,100+ publishers from scratch, generating $3.5M+ ARR with 150%+ ROI.
Experienced in marketing analytics, revenue optimization, campaign governance, publisher management, fraud mitigation, performance reporting, and cross-functional collaboration with Product, Engineering, Sales and Leadership teams. Currently pursuing MICA's Executive Programme in MarTech & AI.
Experience
Work history, roles, and key accomplishments
Marketing Operations Manager
BlueStacks(now.gg)
Jan 2018 - Present (8 years 6 months)
• Built BlueStacks' affiliate & influencer ecosystem from zero to 1,100+ publishers.
• Generated $3.5M+ ARR while maintaining 150%+ ROI.
• Successfully managed 1,300+ global marketing campaigns generating $50K+ daily revenue.
• Led operational ownership of the PlayPal Rewarded UA platform.
• Designed fraud mitigation processes that reduced reward abuse and improved campaign profitability.
• Executed multi-channel performance marketing campaigns across CPC, CPL, CPS and CPV pricing models.
• Managed campaign setup, tracking, optimization and reporting for multiple client accounts.
• Improved campaign visibility and reporting accuracy using HasOffers, Adjust, Sizmek and Zedo.
• Partnered with internal teams to ensure campaign delivery, tracking integrity and operational efficiency.
• Managed operational workflows for enterprise client onboarding and training programs.
• Supported process improvement initiatives through workflow optimization, reporting and root cause analysis.
Education
Degrees, certifications, and relevant coursework
Shubham hasn't added their education
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