karthikeyan selvaraj

Led end-to-end digital campaign operations across multiple accounts, governing ad trafficking, QA, tagging, and tracking validation to ensure accurate delivery and stable performance. Mentored ad operations teams, coordinated with onshore stakeholders and global clients, and implemented standardized SOPs and workflow improvements to drive ongoing optimization.

Partnered with clients to translate business requirements into digital media strategies aligned with measurable marketing objectives. Owned the full lifecycle of social media advertising campaigns and delivered SEO strategies that improved website visibility, keyword rankings, and organic traffic.

Directed end-to-end digital ad campaign execution across multiple platforms, managing setup, trafficking, delivery, and optimization to meet client expectations and performance standards. Produced KPI-focused performance reports and coached junior team members on ad operations best practices.

Performed weekly performance analysis across digital campaigns, identifying optimization opportunities and improving execution efficiency across the portfolio. Managed ad trafficking, campaign monitoring, and quality assurance while maintaining accurate operational documentation and SLAs.

Managed daily ad trafficking operations and ensured rigorous quality assurance to maintain delivery accuracy and consistent campaign performance. Aligned creative specifications with clients, implemented compliant campaign assets, and delivered performance and delivery reports for leadership reviews.

Led system and regression testing across development cycles by designing and executing comprehensive test cases to protect application quality and release accuracy. Managed defect identification and tracking using Bugzilla and delivered risk reporting and test progress updates to stakeholders.