Open to opportunities

Satya Narina

@satyanarina

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Senior Programmatic Manager with expertise in Ad Monetization and Operations.

India

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What I'm looking for

I am looking for a role in a growth-oriented AdTech company that values innovation and collaboration, where I can leverage my expertise in ad monetization and operations to drive success.

I am a Senior Programmatic Manager with over 11 years of experience in Ad Monetization and Operations, specializing in various ad formats including Display, Mobile, Video, Native, and CTV. My journey has taken me through numerous roles in leading AdTech companies, where I have honed my skills in Campaign Management, Yield Optimization, and Data Analysis. I have successfully onboarded and managed premium clients across the US, EMEA, and APAC regions, which has equipped me with a wealth of knowledge and expertise in the industry.

Throughout my career, I have demonstrated a strong ability to manage monetization strategies for multiple web and mobile properties, oversee ad delivery using platforms like Google Ad Manager, and lead cross-functional teams to achieve performance targets. My experience includes collaborating with top SSPs and video monetization vendors to enhance ad performance, as well as analyzing large datasets to generate actionable insights that inform strategic decisions. I am passionate about leveraging my skills to contribute to the growth of fast-paced and innovative AdTech companies.

Experience

Work history, roles, and key accomplishments

Senior Advertising Operations Manager

The Soul Publishing

May 2021 - Present (4 years 3 months)

Managed monetization strategies for over 20 web and mobile properties, overseeing ad delivery with Google Ad Manager and in-house ad servers. Led and executed multiple monetization projects, consistently meeting performance targets.

Monetization Project Management Data Analysis Cross Functional Collaboration Supply Path Optimization

Individual Programmatic Consultant for US Publishers

Confidential

Jan 2019 - Present (6 years 7 months)

Led business acquisition for small to mid-scale companies focusing on CTV and video monetization, managing an average of 25 demand partners daily. Oversaw contract negotiations, partner onboarding, and daily ad yield optimization, including Server-Side Ad Insertion (SSAI).

Video Monetization Contract Negotiation Yield Optimization Server Side Ad Insertion (SSAI)

Co-Founder and Director-Yield

OpServe Inc.

Aug 2017 - Present (8 years)

Co-founded and managed a 10-member team handling outsourced operations for Ad tech companies, Advertisers, and Publishers, reducing turnaround times to one day for 80% of tasks. Acquired approximately 40 clients and scaled down existing operations costs by 60%.

Campaign Setup Ad Trafficking Reporting DSP SSP Onboarding Unfilled Inventory Monetization Cost Optimization

Director of Operations

Ad Resonance Media Pvt Ltd

Jul 2017 - Present (8 years 1 month)

Managed a 15-member team catering to Ad Networks, Agencies, Advertisers, and Publishers in media buying and asset monetization. Acquired and optimized a portfolio of 20 billion Ad Requests/month, encompassing both tag-based and Programmatic Media Buying.

Team Management Media Buying Programmatic Media Buying DSPs Ad Network

RTB Account Manager

AdForge Corporation

Feb 2016 - Present (9 years 6 months)

Handled Programmatic Video integrations on both buy and sell sides for AdForge's Ad Server, managing an average of 50 clients including SSPs, DSPs, and Ad Networks. Led business development efforts, collaborating with US and European clients to generate revenue.

SSP Performance Optimization Business Development Conversion Tracking

Sr. Operational Specialist, Supply

PubMatic India Private Limited

Apr 2015 - Present (10 years 4 months)

Managed 45 US clients with a combined AUM of approximately $8 million across Display, Video, and Native advertising streams. Configured and optimized PMP Deals, identifying key trends in daily performance.

Client Management Display Advertising Video Advertising Native Advertising Yield Optimization

Operations Specialist, Supply

PubMatic India Private Limited

May 2014 - Present (11 years 3 months)

Managed a portfolio of 20 Publishers and supported 10 additional clients, with a combined AUM of approximately $1.8 million. Responsible for client onboarding, daily CPM optimization, and compiling daily/weekly/monthly performance reports.

Onboarding Tiered Setup performance reporting Salesforce Jira