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shuai han

@shuaihan

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B2B growth and content specialist scaling AI-driven marketing for SaaS and climate tech.

United Kingdom

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What I'm looking for

I seek Growth or Marketing Executive roles in SaaS or Climate Tech in the EU, focusing on AI-driven content systems, structured experimentation, and measurable impact in collaborative, mission-driven teams.

I am a B2B growth and content specialist who builds AI-assisted marketing systems and scalable content engines from scratch, with a proven record of growing audiences from zero to 150K+ followers and generating 15M+ video views. I co-founded two startups, led targeted B2B campaigns for ESG and sustainability decision-makers, and combine data-driven experimentation with creative storytelling across Asian and European markets.

I have delivered end-to-end content strategies that cut production time by ~60%, applied behavioral science frameworks to sharpen messaging, and deployed AI stacks (ChatGPT, Canva, Claude, Midjourney) to accelerate iteration. I am seeking Marketing Executive or Growth roles within SaaS or Climate Tech across the EU, where structured experimentation and AI-driven workflows can deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Digital Marketing Consultant

Quensus

Jan 2024 - Sep 2025 (1 year 8 months)

Built an end-to-end AI-assisted content system for a smart water management company, reducing content production time by ~60% and growing organic reach among ESG and facilities decision-makers through targeted LinkedIn strategy.

Content Strategy ChatGpt Canva Performance Analytics

Content Growth Lead

Shanghai ShuaiYu Technology

Jul 2023 - Jun 2024 (11 months)

Designed and executed a content-led growth strategy that scaled social accounts from 0 to 150K+ followers in under six months and produced 100+ short-form videos generating 15M+ views.

Organic Growth A B Testing Content Strategy Video Production Social Media Growth Performance Iteration

Growth / Marketing Lead

Shanghai YuYing Technology & Education

Feb 2022 - Jun 2024 (2 years 4 months)

Co-founded a STEM education startup, grew the team from 3 to 15, launched three product lines, and led campaign planning and user feedback analysis to improve product-market fit.

Growth Marketing Product Launches Campaign Planning User Research Customer Acquisition Team Building

Department Manager

TAL Education Group

Apr 2017 - Dec 2021 (4 years 8 months)

Drove full-funnel customer acquisition and retention in K–12 education, growing the active customer base from 1,500 to 2,900 (+93%) and training teams to improve operational efficiency.

Customer Acquisition Retention Full Funnel Marketing Team Management CRM Outreach Conversion Optimization Operations

Education

Degrees, certifications, and relevant coursework

University of Nottingham

Master of Science, Digital Marketing

2024 - 2025

Master of Science in Digital Marketing with coursework in digital marketing strategy, consumer behaviour and analytics, and digital customer experience.