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Sansthita BhattSB
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Sansthita Bhatt

@sansthitabhatt

B2B tech Marketing Manager turning complex propositions into data-driven campaigns that generate qualified pipeline.

United Kingdom
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What I'm looking for

I want to own end-to-end GTM campaign execution—turning complex tech into clear stories—using experiments, dashboards, and AI workflows to generate pipeline. I thrive in fast-moving, globally distributed, remote-first teams.

I’m a B2B tech marketing professional who translates complex technology into clear stories, then turns those stories into campaigns that generate pipeline. I’ve brought a bias for action and strong data-driven instincts to end-to-end GTM campaign execution across paid search, paid social, SEO, email, and experimentation cycles.

Most recently, I owned go-to-market as the sole founding marketer for E Track Ltd in Solihull, driving weekly multi-channel experiments and iteration. I delivered 190 verified pipeline leads in six months, ran 15 landing page experiments that cut bounce rate from 60% to 5% and lifted session engagement from 50% to 95%, and even identified a 40% over-reporting error in Google Ads data by auditing performance against internal pipeline records.

I also build AI-native workflows—using Claude, ChatGPT, and Perplexity—to scale content production, analysis, and reporting without additional headcount, with remote-first, asynchronous execution. Earlier, I built foundational pipeline workflows in Asana and used AI-assisted outreach to move enterprise accounts toward contract discussion.

Experience

Work history, roles, and key accomplishments

EL
Current

Digital Marketing Manager

E Track Ltd

Jul 2025 - Present (1 year)

Owned end-to-end go-to-market campaign execution as the sole founding marketer, defining brand positioning, messaging, and experimental sprints to drive pipeline. Delivered 190 verified pipeline leads in six months and ran landing page and conversion experiments that reduced bounce rate from 60% to 5% and increased session engagement from 50% to 95%.

CD

Business Development Executive

Coca-Cola Distributorship

Jun 2021 - May 2022 (11 months)

Converted 15 accounts into long-term customers in six months by running structured prospecting across 50 retail outlets.

Education

Degrees, certifications, and relevant coursework

Warwick Business School logoWS

Warwick Business School

Master of Science in Management, Management

2022 - 2024

Completed an MSc in Management at Warwick Business School (Sep 2022–Jan 2024). Dissertation focused on how cause marketing impacts Gen Z and Millennials through measurable consumer behaviour using brand storytelling research.

University of Delhi logoUD

University of Delhi

Bachelor of Commerce (Honours), Commerce

2018 - 2021

Earned a BCom (Honours) from the University of Delhi (Jan 2018–May 2021).

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