Sansthita Bhatt
@sansthitabhatt
B2B tech Marketing Manager turning complex propositions into data-driven campaigns that generate qualified pipeline.
What I'm looking for
I’m a B2B tech marketing professional who translates complex technology into clear stories, then turns those stories into campaigns that generate pipeline. I’ve brought a bias for action and strong data-driven instincts to end-to-end GTM campaign execution across paid search, paid social, SEO, email, and experimentation cycles.
Most recently, I owned go-to-market as the sole founding marketer for E Track Ltd in Solihull, driving weekly multi-channel experiments and iteration. I delivered 190 verified pipeline leads in six months, ran 15 landing page experiments that cut bounce rate from 60% to 5% and lifted session engagement from 50% to 95%, and even identified a 40% over-reporting error in Google Ads data by auditing performance against internal pipeline records.
I also build AI-native workflows—using Claude, ChatGPT, and Perplexity—to scale content production, analysis, and reporting without additional headcount, with remote-first, asynchronous execution. Earlier, I built foundational pipeline workflows in Asana and used AI-assisted outreach to move enterprise accounts toward contract discussion.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
E Track Ltd
Jul 2025 - Present (1 year)
Owned end-to-end go-to-market campaign execution as the sole founding marketer, defining brand positioning, messaging, and experimental sprints to drive pipeline. Delivered 190 verified pipeline leads in six months and ran landing page and conversion experiments that reduced bounce rate from 60% to 5% and increased session engagement from 50% to 95%.
Sales and Marketing Executive
E Track Ltd
Aug 2024 - Jun 2025 (10 months)
Built a pipeline management workflow from scratch in Asana to create measurable, consistent commercial activity. Developed AI-assisted outreach to translate complex technical value into clear commercial messaging and advance an enterprise account to contract discussion.
Business Development Executive
Coca-Cola Distributorship
Jun 2021 - May 2022 (11 months)
Converted 15 accounts into long-term customers in six months by running structured prospecting across 50 retail outlets.
Education
Degrees, certifications, and relevant coursework
Warwick Business School
Master of Science in Management, Management
2022 - 2024
Completed an MSc in Management at Warwick Business School (Sep 2022–Jan 2024). Dissertation focused on how cause marketing impacts Gen Z and Millennials through measurable consumer behaviour using brand storytelling research.
University of Delhi
Bachelor of Commerce (Honours), Commerce
2018 - 2021
Earned a BCom (Honours) from the University of Delhi (Jan 2018–May 2021).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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