Tatiana Li

Developed GTM strategies for AI SaaS and FinTech clients, boosting new user retention by 30% and implementing AI-powered content workflows that improved activation rates by 25%. Built centralized dashboards and journey automation to enable scalable APAC multi-market execution.

Led a 5-person team on digital platform and integrated marketing projects for luxury clients, driving 15–20% sales increases and 20% higher customer satisfaction while boosting engagement by 40% through a KOL selection matrix.

Designed APAC private traffic loops and SCRM workflows that increased repeat purchases by 17% and user activity by 38%, launched AI chat handling 60% of routine inquiries, and led cross-functional teams to build regional membership systems.

Led APAC digital marketing strategy driving 25% annual brand growth and 25% higher first-time digital purchases, launched fintech seminars and partnerships, and improved registration conversion by 20% through optimized conversion funnels.

Led the embassy's first digital branding project in China, executing cross-border content and KOL campaigns that increased brand awareness by ~25% and achieved over 500,000 social impressions during a product promotion week.

Executive certificate program focused on product strategy and AI-driven innovation, completed through a joint Wharton and Tsinghua offering.

Master of Arts in Communication and Journalism with coursework in media studies and strategic communication.

Bachelor of Arts in English Language and Literature focusing on language, literature, and communication skills.