Open to opportunities

Josie LIN

@josielin

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Digital marketing leader driving full-funnel growth with SEM, SEO, and AI-powered automation.

China

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What I'm looking for

I’m looking for a digital marketing role focused on full-funnel growth, SEM/SEO, and AI-driven automation—where I can own omnichannel execution, influencer/KOL ecosystems, and GTM/business partnerships across Europe/Africa/Asia.

I’m a Digital Marketing and brand growth leader with a “full-stack” perspective across supply chain operations, offline PR/large-scale operations, and digital marketing. Across 15+ years of multifaceted management experience, I focus on STP and the 4P Marketing Mix to build complete commercial loops—from precision targeting to multi-channel revenue capture.

In my recent role, I optimized SEM/Google Ads and performance marketing to drive 200% revenue growth and a 150% ROAS increase, while boosting organic traffic by 150% through SEO and content builds. I use GA4 and Looker Studio for funnel tracking, and I’ve deployed AI-driven log tracking plus automated budget allocation to improve efficiency and decision speed.

I’m also at the forefront of AI-driven marketing innovation, leveraging Google AI, Claude Code, and AI Agents to build automated, high-efficiency marketing hubs. I’ve led omnichannel strategies, influencer ecosystems (KOLs/KOCs), and social listening/sentiment analysis processes, and I specialize in 0-1 GTM to translate industry research into actionable go-to-market plans.

Experience

Work history, roles, and key accomplishments

Overseas Marketing Manager

Stoke Voltaics

Jan 2025 - Mar 2026 (1 year 2 months)

Optimized SEM/Google Ads and SEO/content to drive 200% revenue growth and a 150% ROAS increase, boosting organic traffic by 150%. Implemented GA4 and Looker Studio funnel tracking and used AI-driven log tracking and automated budget allocation to improve marketing efficiency.

SEM Google Ads SEO Content Marketing GA4 Looker Studio Influencer Marketing KOL KOC Collaborations AI Agents Marketing Automation

Marketing Director & BD Head

Dragon World Saudi Arabia

Feb 2023 - Dec 2024 (1 year 10 months)

Planned and executed integrated marketing campaigns for a large-scale commercial launch, including press conferences and opening ceremonies, generating 30+ million exposures in a short period. Owned omnichannel strategy across social platforms and paid traffic, and established real-time social listening for sentiment analysis to improve operational decision-making.

Integrated Marketing Campaigns Press Conferences Omnichannel Strategy Marketing Calendar Social Media Marketing Instagram X++LinkedIn TikTok Snapchat KOL Marketing Paid Traffic Social Listening Sentiment Analysis Event Marketing

Co-founder (Marketing & BD)

WES Fine Dining

Dec 2019 - Dec 2022 (3 years)

Built a multi-platform digital marketing strategy (TK, RED Note, WeChat), driving nearly 1 million video views in 3 months and growing influencer networks from 0 to 80+ KOLs. Managed the full marketing mix (SEO, SEM, content strategy, and PR) and led GTM and partnership efforts to generate leads and private dining/consulting projects.

Digital Marketing Strategy Social Media Marketing SEO SEM Content Strategy PR GTM Influencer Marketing Partnerships Lead Generation Private Dining Events Consulting

Business & Marketing Manager

Xtrail

Jan 2017 - Sep 2019 (2 years 8 months)

Led full-case marketing and commercial operations for 10+ international large-scale outdoor sports events, including sponsor and athlete management and content production. Managed international sports exhibition participation (including a 300m² booth and independent forum) and supported product development for domestic and international markets based on race scenarios.

Sports Marketing Sponsorship Management Athlete Champion Athlete Coordination Content Production Exhibition Management Exhibitions Booth Operations Product Development Brand Development

Procurement Manager

Decathlon China

Jul 2009 - Dec 2016 (7 years 5 months)

Managed procurement and product development workflows including sampling/testing, quotations, supplier audits, and QC/pre-production preparation. Supported production management activities to ensure product readiness for retail distribution.

Quality Director

Decathlon China

Jul 2009 - Dec 2016 (7 years 5 months)

Oversaw a quality control framework for products entering 100+ stores across Greater China using data analytics. Ensured quality governance across product inflow for large-scale retail operations.

Quality Control Data Analytics

Retail Department Manager

Decathlon China

Jul 2009 - Dec 2016 (7 years 5 months)

Managed a retail department with a ¥20M P&L and led a team of 20 to achieve top sales performance in Asia’s largest store. Drove department-level operational performance and commercial results.

P&L management Team Leadership Retail Operations Sales Performance