Shruti Sharma

Drove revenue via product strategy for Studio app, empowering entrepreneurs via integrated design, domain, & commerce solutions. Spearheaded initiatives toward an $20M revenue goal, contributing to a 37% YoY increase in domain sales driven by AI-led search results, leveraging ML driven ranking models boosting conversion.

Drove growth, retention, & market share for Microsoft Teams (mobile app) & Microsoft Edge (desktop app) through experimentation, performance optimization, & large-scale user migration initiatives. Boosted mobile MAU from 27% to 43%, increasing mobile user retention from 53.4% to 66.23% by improving onboarding, UX, & feature adoption.

Led digital payment and merchant experience products, driving growth, engagement & retention across a large-scale merchant network. Launched a tap-to-pay app supporting UPI, cards, wallets, BNPL, and EMI, streamlining in-store transactions for 149K+ merchants across 3,700+ cities.

Led omni-channel and e-commerce product rollouts for global clients, driving digital sales & conversion during high-impact market phases. Delivered 8.7% increase in overall sales volume through the successful global rollout of Samsung’s O2O (online-to-offline) commerce platform during the COVID-19 pandemic.

Spearheaded the launch & growth of BookMyShow’s e-commerce vertical, driving user conversion and product scale. Led end-to-end product strategy and execution for Fanhood, a new e-commerce vertical, resulting in a 4.53% increase in first-time user (FTU) conversion.

Owned product discovery and conversion experiences across 5 platforms, driving net margin growth, cost efficiency, and customer satisfaction. Increased homepage conversion by 8% (Android) and 10% (iOS), contributing to a 7% uplift in Net Margin through continuous experimentation and feature optimization.

Managed homepage merchandising strategies to optimize product visibility and user engagement. Collaborated with cross-functional teams to implement promotional campaigns and drive sales.

Led homepage merchandising initiatives, focusing on optimizing product presentation and user experience. Implemented strategies to enhance conversion rates and support overall business objectives.

Designed and implemented audio/video systems for various clients, ensuring optimal performance and client satisfaction. Managed project timelines and budgets to deliver successful installations.

Completed a Master of Business Administration with a specialization in Marketing. This program provided a strong foundation in business strategy, market analysis, and consumer behavior.

Obtained a Bachelor of Technology in Electronics & Communications. The curriculum covered fundamental principles of electronics, communication systems, and related engineering disciplines.