Open to opportunities

Sara Fernandes

@sarafernandes

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I build growth and brand campaigns that turn consumer insights into measurable adoption and engagement.

India

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What I'm looking for

I’m looking to build growth and brand programs shaped by consumer insight, digital behaviour, Gen Z culture, and regional market trends, with opportunities to own GTM strategy and deliver measurable business impact.

At Google, I led GTM and brand programs including the Google One AI Pro Lite India launch, which drove 2.5M+ organic adoptions in seven days, and Digikavach, which reached 26M+ people through integrated national activations. I also scaled regional creator campaigns, managed agencies and 100+ creator partners, and translated consumer research into targeted sales-enablement experiences.

My experience spans consumer research, growth marketing, brand strategy, sales execution, and live event operations—from nationally implemented KitKat Premium recommendations at Nestlé to GTM strategy for a D2C beauty brand and audience insights for a B2B SaaS company. I’m especially interested in how digital behaviour, Gen Z culture, and regional trends are reshaping Indian markets.

Experience

Work history, roles, and key accomplishments

Marketing, Brand & Reputation

Google

Jun 2024 - Jun 2026 (2 years)

Led end-to-end GTM strategy for Google One AI Pro Lite India launch, driving 2.5M+ organic adoptions in 7 days and outperforming regional benchmarks by 107%. Designed and scaled multiple high-impact campaigns including 'This Is My India' and Digikavach, managing cross-functional teams and external partners.

GTM Strategy Consumer Research Audience Segmentation Campaign Execution Performance Max Google Ads Google Analytics Stakeholder Management Agency Management Budget Management Localization Creator Partnerships Media Planning Data Analysis PowerPoint

Event Operations

Bookmyshow

Aug 2022 - Jan 2025 (2 years 5 months)

Managed on-ground execution for 100,000+ attendee global events including Ed Sheeran and Coldplay, overseeing crowd flow, fan experience, and real-time logistics.

Event Operations Logistics Stakeholder Management

Sales & Marketing Trainee

Nestle India

Feb 2024 - Jun 2024 (4 months)

Evaluated commercial performance of KitKat Premium against Cadbury Silk, recommending a promotional pricing and packaging strategy implemented nationally. Managed retail execution across 200+ outlets, coordinating POSM deployment and field execution with sales officers.

Sales Marketing Retail Execution Competitive Analysis Promotional Strategy Stakeholder Management

Marketing Intern

Sacred Grove

Sep 2023 - Dec 2023 (3 months)

Built end-to-end GTM and growth marketing strategy for a premium D2C brand from zero, developing consumer targeting, category positioning, content strategy, and acquisition plan.

GTM Strategy Growth Marketing Targeting Content Strategy D2C Marketing

Marketing Intern

FactWise

Mar 2023 - Jul 2023 (4 months)

Analysed audience engagement and content performance data on LinkedIn and Twitter to identify behavioural patterns and content preferences for a technical B2B audience, optimising strategy based on data-driven findings.

Data Analysis Social Media Analytics Content Strategy B2B Marketing

Content Writing Intern

Aertrip

May 2022 - Aug 2022 (3 months)

Developed itineraries, blogs, social content, and SEO-optimised knowledge resources for global travel audiences, translating complex travel information into accessible communications.

Content Writing SEO Social Media Travel

Education

Degrees, certifications, and relevant coursework

St. Xaviers College, Mumbai

Bachelor of Management Studies, Management Studies

Grade: 9.0 CGPA

Activities and societies: Head of Student Inclusion Cell; Dept. Head of Zephyrus (Annual Business Fest); Head of Digital Fine Arts — Extracurriculars Committee

Bachelor of Management Studies with a 9.0 CGPA, graduating in 2024. Served as Head of Student Inclusion Cell, Dept. Head of Zephyrus, and Head of Digital Fine Arts.