Open to opportunities

Rahat Maner

@rahatmaner

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Marketing leader building brand IPs and investor education through product storytelling and social media growth.

India

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What I'm looking for

I’m looking for a marketing role where I can lead brand IP and product-led communication, grow social platforms, and build investor/customer education programs using performance analytics and cross-functional alignment.

I’m a marketing professional with 8+ years of experience across brand IPs, product-led communication, and social media growth in B2B and BFSI environments. I currently lead education-led initiatives and social media at YES SECURITIES, focused on driving large-scale audience growth and investor education programs.

I conceptualised, launched, and scaled long-term brand IPs centered on financial literacy—especially WongaWits (a national quiz across 30+ colleges and 300+ participants in Season 1, scaling to 10+ cities, 150+ colleges, and 15,000+ student reach in Season 2). I also launched The Wize Whispers, an education-led comic book IP that grew from school distribution to a nationwide, interactive microsite with quizzes and on-ground engagement (24 interactive comic editions and 3,000+ then 12,000+ participants across two seasons).

I translate complex financial products into customer-first narratives through product storytelling, GTM support, and webinar-led engagement—simplifying features into awareness and adoption. On the online side, I own end-to-end social media strategy across Instagram, LinkedIn, Facebook, and YouTube, scaling Facebook (+112K | +235%), Instagram (+230K | +2,854%), LinkedIn (+20K | +185.5%), and YouTube (+146K | +4,412%), while managing ₹3 lakhs/month in paid media budgets and using analytics (reach, engagement, CTR, performance) to optimize ROI and messaging.

Experience

Work history, roles, and key accomplishments

Deputy Manager - Marketing

Yes Securities

Dec 2022 - Apr 2026 (3 years 4 months)

Conceptualised, launched, and scaled education-led brand IPs (WongaWits and The Wize Whispers), reaching 15,000+ students and driving nationwide participation across quizzes and interactive formats. Owned end-to-end social strategy and ran paid campaigns with ₹3 lakhs monthly budgets, growing Facebook by 112K (+235%), Instagram by 230K (+2,854%), LinkedIn by 20K (+185.5%), and YouTube by 146K (+4,

Brand storytelling Investor Education Social Media Strategy Performance Analytics Audience Growth

Assistant Manager

The Ideas Exchange

Feb 2019 - Oct 2022 (3 years 8 months)

Planned and executed multi-channel marketing for the Beauty portfolio, increasing lead generation by 25% and delivering 20% higher ROI for clients. Managed website content optimisations to improve engagement by 15% and streamlined marketing automation to reduce campaign turnaround time.

Multi channel Marketing Lead Generation ROI Optimization Content Optimization Marketing Automation Experiential Campaign Support Cross Functional Collaboration Performance Tracking

Marketing Trainee

Informa Markets India

Apr 2017 - Oct 2018 (1 year 6 months)

Supported marketing across Pharma, Food Ingredients, and Packaging at exhibitions by creating content for newsletters, brochures, and presentations. Assisted with onsite branding, agency coordination, and market research to help drive industry tie-ups.

Content Creation Presentation Design Onsite Branding Market Research Industry Tie Up Facilitation