Looking for a job

shreya v

@shreyav1

Digital analytics professional at Entain India who migrated tagging to server-side across 30+ markets and automated GA4 reporting across 33+ properties.

India

Message

At Entain India Private Limited (formerly IVY), I spearheaded the migration from client-side to server-side tagging across 30+ international markets, establishing data governance while maintaining reporting continuity. I also built executive monitoring dashboards in Looker Studio and developed an AI-powered Dynamic Data Fetcher to automate GA4 reporting across 33+ properties.

At Nagarro Software Private Limited, I led digital analytics delivery for a global gaming client managing 50+ brands. I owned GA4 and Google Tag Manager implementations across web and mobile, and supported the migration from Universal Analytics to GA4.

At NetElixir Digital Solutions Pvt. Ltd., I implemented analytics for eCommerce clients, including end-to-end tracking on Shopify and WordPress using JavaScript data layers. I also built reporting frameworks and dashboards, and used SQL to analyze data across multiple sources.

Experience

Work history, roles, and key accomplishments

Current

Product Web Tracking Analyst

Current

Entain India Private Limited

Apr 2025 - Present (1 year 7 months)

Spearheaded migration to server-side tagging across 30+ markets, architected tracking for platform migration, and built executive dashboards in Looker Studio. Led incident management and compliance frameworks.

Google Analytics 4 Google Tag Manager Server Side Tagging Data Layer Design Looker GDPR CCPA A B Testing Product Analytics Customer Journey Analytics Funnel Analysis KPI development Data Visualization Report Automation Agile Stakeholder Management

Associate Staff Engineer

Nagarro Software Private Limited

Jul 2023 - Feb 2025 (1 year 7 months)

Led analytics delivery for a global gaming client, managed GA4 and GTM implementations, and spearheaded migration from Universal Analytics to GA4. Conducted audits, supported experimentation, and mentored team members.

Google Analytics 4 Google Tag Manager Universal Analytics GDPR CCPA OneTrust Adform Meta Snapchat Quantcast X (Twitter)Facebook Conversion API A B Testing Data Validation Stakeholder Management Agile

Software Engineer

NetElixir Digital Solutions Pvt. Ltd.

Dec 2019 - Jun 2023 (3 years 6 months)

Owned end-to-end analytics implementations using Google Analytics, GA4, and GTM for eCommerce clients. Implemented eCommerce tracking on Shopify and WordPress, conducted audits, and built reporting dashboards.

Google Analytics Google Analytics 4 Google Tag Manager JavaScript Shopify WordPress SQL A B Testing Data Analysis Dashboard Development Report Automation

Software Intern

NetElixir Digital Solutions Pvt. Ltd.

Jun 2019 - Dec 2019 (6 months)

Supported analytics implementations and digital measurement initiatives for eCommerce clients. Assisted in implementing Google Analytics, Google Tag Manager, and Google Ads solutions.

Google Analytics Google Tag Manager Google Ads Shopify WooCommerce Miva BigCommerce