Open to opportunities

Shreyasi Halder

@shreyasihalder

Message

I turn complex B2B SaaS, product, and clean-energy topics into content that drives growth.

India

Message

What I'm looking for

I'm looking to own content strategy and storytelling for B2B SaaS, startups, or mission-driven teams, translating complex products into clear narratives and measurable growth across channels.

I've built content, messaging, and growth programs for Quadrical AI, SankalpTaru Foundation, and B2B SaaS and startup clients. At Quadrical, I grew LinkedIn from under 500 to 6,500+ organic followers, increased incoming lead velocity by 52%, and supported a $0.25M ARR increase through product positioning and go-to-market messaging.

I bring product roots from Droom Technology and SCA Technologies, where I owned product narratives, UX copy, client-facing demos, and adoption content. I translate technical subjects into accessible stories without flattening them, from solar AI/ML and supply chain software to sustainability and e-commerce.

I own the full content pipeline: strategy, interviews, writing, campaigns, publishing, and performance analysis across LinkedIn, email, SEO, paid media, and web content.

Experience

Work history, roles, and key accomplishments

Current

Independent Content Strategist & Writer

Current

Self Employed

Oct 2022 - Present (3 years 10 months)

Write and edit multi-platform content for B2B SaaS brands, founders, and startups, including LinkedIn posts, newsletters, long-form explainers, website copy, email campaigns, case studies, and thought-leadership articles. Turn founder interviews and stakeholder input into clear, audience-appropriate copy that holds a consistent voice across channels.

Content Strategy Writing Editing LinkedIn Newsletters Email Marketing Case Studies Thought Leadership Brand Voice Messaging Positioning Analytics GA4 Ahrefs Canva AI Tools

Senior Manager, Outreach & Marketing

SankalpTaru Foundation

Jul 2023 - Oct 2023 (3 months)

Owned the content calendar across the full supporter journey, including donor and volunteer communications, emailers, blogs, case studies, thought-leadership articles, and social posts. Ran a 2-month donor-acquisition campaign combining paid social with Google Ad Grants, driving 1,700+ click-throughs and 12 new donor conversions.

Content Strategy Email Marketing Paid Social LinkedIn Meta Google Ads Google Ads Grants SEO GA4 YouTube Brand Guidelines Team Leadership Technical SEO

Brand & Product Marketing Manager

Quadrical AI

Dec 2020 - Sep 2022 (1 year 9 months)

Built and grew LinkedIn community from under 500 to 6,500+ organic followers and increased lead velocity by 52% over 5 months. Owned content, messaging, and brand storytelling across all digital channels, authored case studies and thought-leadership articles, and ran email nurture in HubSpot achieving a 27% open rate and 2.7% CTR.

Content Strategy Brand storytelling Messaging Positioning LinkedIn HubSpot Email Marketing Paid Social Canva Case Studies Thought Leadership Team Management Go To Market Strategy

Senior Solutions Consultant

SCA Technologies LLC

Sep 2019 - Jun 2020 (9 months)

Created client-facing presentations and product demos that supported closing ~$30K in annual subscription deals and published 30+ techno-functional feature notes. Tracked 50+ client issues in JIRA with full visibility and on-time SLA resolution, and mentored 3 business analysts.

Client Presentations Jira SLA Management Mentor Client Relations

Associate to Senior Product Manager

Droom Technology

Apr 2017 - Sep 2019 (2 years 5 months)

Owned UX copy and product narratives across web and app, led product for home, listing, and curation pages, and built a category-management product that cut manual workload by ~35%. Ran a UI/UX revamp lifting organic conversion by 0.4 percentage points and overhauled the buyer journey driving a 17% increase in organic buyer registration.

Product Management UX Copywriting Category Management UI UX Ranking Analytics