Open to opportunities

Shreya Farias

@shreyafarias

Message

Executive assistant and marketing/operations leader who builds growth systems for luxury US brands.

India

Message

What I'm looking for

I’m looking to support executives with high-trust coordination and operations, while also owning marketing execution. I want a team that values discretion, systems thinking, and fast tool adoption—and where I can turn strategy into measurable growth.

I’m a hands-on marketing, sales, and creative lead who now brings that same precision to executive and operations support. As Founder and CEO of VS Invitations, I built a luxury wedding-stationery brand from zero into a six-figure business, owning marketing strategy, client acquisition, and creative direction while coordinating the vendors and partners who bring complex commissions to life.

I run the full marketing engine personally—SEO, web and Instagram copywriting, Pinterest marketing, and paid Facebook and Instagram campaigns—and I back it with an operational backbone end-to-end (Dubsado, Calendly, QuickBooks, and a self-built Squarespace site). My background also includes project management and scrum delivery (Reality Premedia Services) and a software engineering foundation (Juniper Networks), so I naturally combine systems thinking, process automation, and fast tool adoption with discretion, get-it-done execution, and executive-level calendar, travel, and meeting coordination.

Experience

Work history, roles, and key accomplishments

Current

Founder and CEO

Current

VS Invitations

Jan 2018 - Present (8 years 5 months)

Built a luxury wedding-stationery brand from zero into a six-figure CRM & scheduling business by owning marketing strategy, SEO/web/social copywriting, and paid Meta campaigns. Coordinated complex commissions end-to-end using Dubsado, Calendly, QuickBooks, and Asana, while scaling production through in-house letterpress craft and a vetted vendor network for high-touch US clients.

Marketing Strategy SEO Copywriting Dubsado Calendly Quickbooks Asana Squarespace Project Management

Project Manager & Scrum Master

Reality Premedia Services

Jun 2017 - Jun 2018 (1 year)

Led end-to-end project management and served as Scrum Master for the MPT Books app and website, gathering requirements, designing system architecture, and breaking work into sprint plans. Ran daily stand-ups and coordinated delivery with developers, documenting requirements and daily reports and tracking issues in YouTrack.

Scrum Master Project Management Requirements Gathering Sprint Planning System Architecture YouTrack Excel Knowledge transfer

Software Engineer III

Juniper Networks

Jun 2013 - Jan 2016 (2 years 7 months)

Developed and debugged low-level storage and disk-controller software, improving reliability and efficiency of disk-storage algorithms and diagnosing critical failure modes. Built storage virtualization tooling (Python→Ceph→Cassandra/Sandesh IDL→Contrail GUI), engineered firmware upgrade via CLI, and automated diagnostics and test suites using shell scripting and Perl to reduce drive-bricking afte

Python Perl Shell Scripting Firmware CLI Tools Ceph Cassandra Sandesh IDL Contrail GUI Test Automation

Software Engineer (QA Intern)

Pinger Inc

Jun 2012 - Sep 2012 (3 months)

Authored and ran system tests for Pinger backend web services and mobile applications using Jira, Confluence, Jenkins, and Zephyr. Helped define and build a test-automation framework for web-service system testing, contributing to its adoption in ongoing QA processes.

System Testing Test Automation PHP Jira Confluence Jenkins Zephyr Testing Frameworks