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Nhung Huynh

@nhunghuynh1

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Growth & Go-to-Market Lead at MVillage, building launch plans and growing direct bookings to 10–15% of revenue.

Vietnam

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What I'm looking for

I’m looking to own growth for a digital product.

At MVillage hospitality, I own go-to-market for new launches, from market assessment and positioning to multi-channel launch plans and ramp-up. I’ve worked across more than 20 launches in five-plus markets, partnering with Business Development, Sales, Tech and Marketing.

I also built MVillage’s performance engine from scratch, shifting campaigns to drive bookings through the web and app; direct revenue reached 10–15% of total revenue at nearly 15.0 ROAS. Earlier, I owned a new product line at Teelicious and built email automation and remarketing campaigns that sustained about 20% of monthly revenue from returning customers.

Experience

Work history, roles, and key accomplishments

Current

Go-to-Market Lead

Current

MVillage

Mar 2025 - Present (1 year 7 months)

Owns go-to-market for new launches, including market assessment, positioning, and multi-channel launch plans across 20+ launches in 5+ markets. Leads booking-engine CRO and SEO standardization.

Go To Market Strategy Market Assessment Customer Segmentation Competitive Positioning CRO A B Testing SEO Cross functional Leadership

Senior Media Marketing

MVillage

May 2023 - Mar 2026 (2 years 10 months)

Built the performance engine from scratch, growing direct revenue to 10-15% of total revenue at ROAS of nearly 15.0. Partnered with Tech on CRO and co-developed brandformance content.

Performance Marketing Paid Acquisition ROAS optimization CRO A B Testing Heatmap Analysis Budget Planning Brandformance

Digital Marketing Executive

Tititada

Dec 2022 - Apr 2023 (4 months)

Executed digital marketing for a fintech investment platform, gaining hands-on exposure to marketing in a regulated, product-led environment.

Digital Marketing Fintech Marketing Regulated Industries

Marketing Associate

Shopee

Dec 2021 - Nov 2022 (11 months)

PIC of a deal-pool initiative curating offers to drive GMV, working with Business Development to source merchants. Owned deal-pool performance and its dedicated landing page.

Ecommerce Deal Management Cross Functional Collaboration Landing Page Optimization Marketing Budget Management

Ecommerce Specialist

Teelicious

Sep 2020 - Dec 2021 (1 year 3 months)

Owned a new product line from research through scaling, with budget control and P&L using profitability formulas. Main owner of email marketing, sustaining ~20% of monthly revenue from returning customers.

Ecommerce Product Line Management Email Marketing Automation Remarketing Media Buying A B Testing P&L management