Vu Avie

Owned the launch of two remittance markets from zero, shaping local positioning, acquisition, activation, retention, and partner-led distribution. Partnered with Product, Tech, Compliance, and Operations to localize onboarding and customer journeys, growing each market to 5,000+ users and $500K in transfer volume.

Led localized GTM and demand generation across five Southeast Asian markets, connecting campaign strategy, landing pages, CRM, and sales follow-up into a measurable customer journey. Delivered 2.8x qualified leads in three months, reduced CPA by 32%, and improved email-to-SQL conversion by 28%.

Directed integrated communications across six sales channels, spanning social, e-commerce, website, and physical retail, with a 3.6B VND annual marketing budget. Supported 23B VND in revenue and 12,500 orders, with 42% period-on-period revenue growth through campaign planning and brand direction.

Led integrated acquisition for MiniMBA, leadership, and transformation programs across Facebook, Zalo, YouTube, and email, managing an annual budget of approximately 1.2B VND. Generated 2,300 qualified leads, increased website traffic by 240%, and achieved 158% of KPI.

Supported product and ecosystem marketing, translating technical blockchain concepts into clearer messaging across community campaigns and product launches. Grew the community by 48% through content, AMA sessions, and engagement-led activations, and expanded communications across four countries.

Grade: 3.2/4.0

Studied Accounting with a GPA of 3.2/4.0, transitioning into marketing in the second year.