Open to opportunities

Hillary Edojah

@hillaryedojah

Strategic Product Manager translating user needs into revenue-driving roadmaps, go-to-market plans, and measurable growth.

Zimbabwe

Message

What I'm looking for

I’m looking for a product role where I can own the end-to-end product lifecycle, use data and A/B testing to improve conversion and retention, and collaborate closely with marketing and sales to drive measurable revenue growth.

I’m a highly strategic, results-driven Product Manager who translates product features into compelling value propositions to solve both user and consumer problems. I focus on defining go-to-market strategies and product positioning that stay aligned with business goals, using data-backed insights to optimize the customer journey.

In past roles, I led and motivated high-performing cross-functional teams of 15, executing go-to-market strategies that made over 50% in sales within 6 months. I also supported data-backed feature/process recommendations that improved lead-to-close conversion by (15%) and contributed to record-breaking (2020) sales figures of over 2 billion, earning “Best Product Manager.” In my current role, I own the end-to-end product lifecycle for a mobile application—building PRDs, user stories, and Jira epics, tracking KPIs like DAU/MAU, churn, and conversion funnels, and running A/B testing that delivered a 20% lift in conversion rates while driving a 50% increase in sign-ups in the first 30 days.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Oceansmith Inc

Jan 2026 - Present (6 months)

Led the end-to-end product lifecycle for a mobile application, defining product vision, roadmap, and features based on user research and market analysis. Drove user acquisition and conversion improvements using KPI tracking and A/B testing.

Product Management Product Lifecycle Management Product Vision Product Roadmapping User Research Product Discovery PRDs User Stories KPI Tracking Conversion Funnels Data & Analytics A B Testing Stakeholder Management User Acquisition

Product Marketing Manager

Pertinence Limited

Nov 2019 - Jan 2025 (5 years 2 months)

Translated product strategy and business goals into actionable product marketing execution, including monitoring competitors and managing product launches. Created sales plans, budgets, and data-driven recommendations to improve product marketing performance.

Product Marketing Product Strategy Go To Market Strategy Competitive Analysis Sales Planning Budgeting Product Launch Management Data Analysis

Product Sales Manager

Crown Empire

Dec 2018 - Nov 2019 (11 months)

Developed and implemented sales strategies to increase product revenue and led a team of sales professionals to drive profitability, market share, and growth. Managed customer relationships and supported sales execution through training, guidance, and collaboration with marketing on messaging.

Sales Strategy Revenue Growth Team Leadership Market Share Growth Relationship Marketing Sales Training Sales Enablement Co Marketing Product Messaging

Product Marketing Manager

CARS45

Aug 2018 - Dec 2018 (4 months)

Performed competitor analysis to identify growth opportunities and collaborated with sales teams on incentive programs to increase revenue. Built reporting and pricing strategies, optimized digital advertising using A/B testing, and created product presentations to communicate value propositions.