Open to opportunities

Shivali Krishali

@shivalikrishali

Product Marketing Specialist helping B2B and tokenization/RWA products grow through GTM, content strategy, and lead generation.

India

Message

What I'm looking for

I’m looking for a Product Marketing role where I can own GTM and growth—building ICPs, running targeted content and paid experiments, and partnering cross-functionally to improve acquisition, engagement, and retention.

I’m a results-driven Product Marketing Specialist with expertise in marketing strategies, social media management, content strategy, and cross-functional collaboration. I’ve built ICPs, led end-to-end B2B lead generation, strengthened brand messaging and positioning, and managed multi-channel execution across key GTM stages.

In my most recent role as Product Marketing Specialist (Tiamonds - TOTO Finance), I executed targeted tokenization & RWA campaigns, increasing user acquisition through localized strategies aligned with market needs. I’ve also led GTM & engagement campaigns (validator growth) using user-targeting content, product explainer videos, and A/B Reddit ads—while conducting competitive analysis, research, and launch planning to improve performance and retention.