Sherriden Francis

Conduct outbound prospecting via cold calling, email, LinkedIn, and SMS to generate qualified sales opportunities and secure appointments. Track attendance rates, run reminder follow-ups, and handle objections to maintain prospect engagement.

Identified decision-makers in small and medium-sized businesses and qualified leads using discovery questions. Managed prospect data in CRM, booked appointments, and supported multi-touch follow-ups to improve conversion rates.

Led client retention strategy to stabilize and expand recurring revenue streams. Managed a high-volume sales floor, designed incentive structures aligned to targets, and coached agents to improve productivity and engagement.

Owned client retention strategy to stabilize and expand recurring revenue streams. Managed daily operations of a high-volume sales floor, built incentive structures to drive monthly targets, and coached agents to improve performance.

Led client retention strategy to stabilize and grow recurring revenue streams. Managed a high-volume sales floor with KPI-focused accountability, designed monthly incentive structures, and coached agents to improve productivity and engagement.

Built and led a new business conversion team using structured KPI frameworks and performance reviews to improve close ratios. Designed incentives to support monthly targets, coached agents, and maintained call quality standards and compliance controls.

Cold-called leads and converted them into clients, then onboarded clients onto the system. Completed KYC verification, assisted with funding via crypto, card, wire, and EFT, and supported new agents while maintaining strong product knowledge to drive sales.

Contributed to MSE wall construction for the N3 National Route upgrade by interpreting engineering designs and coordinating with topographical surveyors. Conducted measurement certification, resolved on-site discrepancies, supported technical guidance, and supervised workmanship and progress meetings.

Supervised staff and oversaw project production while providing technical advice and interpreting engineering designs. Completed measurement certifications, managed payments and materials ordering, and handled admin and invoicing for large warehouse builds.

Met monthly sales targets through customer interaction and managed stock and store administration. Completed a government tender for 200 pairs of shoes, then assisted with compiling the order and delivering it to the required hospital.

Managed store stock, interacted with clients, and promoted sales items while maintaining strong product knowledge. Completed daily and weekly cash-ups and contributed to overall store management.

Studied Civil Engineering through UNISA in 2024.

Completed N4–N5 Mathematics.

Completed a National Diploma in Civil Engineering at Durban University of Technology.

Attended ML Sultan Secondary-High School from 2010 to 2014.