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Shermeen Khalid

@shermeenkhalid

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I lead integrated marketing campaigns, launches, and brand activations across international markets.

Pakistan

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What I'm looking for

I'm looking to lead integrated marketing, product launches, and brand activations where I can use data, cross-functional collaboration, and stakeholder management to grow brands and improve campaign performance.

I'm currently leading integrated marketing strategies at The Wick Firm for brands across the UAE, Qatar, and Lebanon, spanning FMCG, real estate, fashion, and NGO sectors.

For Baladna, Qatar's leading FMCG brand, I oversee digital campaigns, product launches, and cross-channel activations. I also traveled to Qatar to lead on-ground campaign and NPD activation execution while maintaining brand consistency.

Previously at SaveLife.AI, I launched integrated campaigns for AizaMD and RadioViewAI, improved team productivity by 20%, and reduced advertising costs by 20% while increasing campaign reach by 35%.

I use campaign analytics, market research, stakeholder partnerships, and performance reporting to turn insights into strategies that grow brand awareness, engagement, and business results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Maverick

Current

The Wick Firm

Jan 2024 - Present (2 years 9 months)

Led integrated marketing strategies for Middle Eastern brands across FMCG, real estate, fashion, and NGO sectors. Managed end-to-end marketing for Baladna, including digital campaigns, product launches, and cross-channel brand activations.

Marketing Manager

SaveLife.AI

Feb 2023 - May 2024 (1 year 3 months)

Developed and executed data-driven marketing strategies to increase brand awareness, customer engagement, and market presence. Launched integrated marketing campaigns for AizaMD and RadioViewAI, driving product visibility and user adoption.

Marketing Strategy Campaign Management Team Leadership KPI Management Campaign Analytics Market Research Media Optimization Stakeholder Management Influencer Marketing Brand Awareness Customer Engagement Stakeholder Relations

Social Media Manager

Sports Plus

Jan 2020 - Feb 2021 (1 year 1 month)

Managed e-commerce website and social media platforms, collaborating with content, design, and video teams to develop on-brand social content. Handled customer service and reported on order issues.

Social Media Management Content Creation Customer Service Ecommerce Collaboration Reporting