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@syedzeeshanarshad
Experienced Marketing Manager driving brand awareness and engagement.
I am an experienced and energetic Marketing Manager with over seven years of expertise in managing marketing projects from conception to completion. My proficiency in digital marketing platforms has significantly increased sales and overall company productivity. I have successfully prepared and overseen both online and print marketing campaigns, resulting in enhanced partner relations and brand loyalty.
Throughout my career, I have demonstrated a pragmatic and results-oriented approach, focusing on building market presence and driving growth. At Hijabista, I led marketing strategies that achieved a remarkable 60% year-over-year growth on social media platforms. My ability to manage cross-functional teams and budgets has been instrumental in improving brand positioning and market reach. I am committed to leveraging my skills to contribute to the success of my next organization.
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Work history, roles, and key accomplishments
Various Clients
Conducted market analysis and proposed new product developments for clients. Led brand research for packaging transformations and supported marketing strategies.
Hijabista
Jan 2022 - Jan 2025 (3 years)
Managed creative marketing projects, designed direct mail campaigns leading to a 10% sales increase per quarter, and drove 60% YoY growth on social media. Implemented SEO strategies and marketing automation to enhance digital presence.
Hijabista
Jan 2020 - Jan 2022 (2 years)
Executed integrated marketing communications strategy, managed a PKR 1.2 million budget, and supervised junior marketing assistants. Ensured efficient workflow and composed content for marketing collateral.
KIDOZZZ (A Subsidiary of Bachaaparty)
May 2018 - Dec 2019 (1 year 7 months)
Drove a 35% growth in affiliate program revenue by recruiting niche content creators and managing daily inquiries. Analyzed performance data to improve affiliate engagement and sales.
MARZIA (Amazon PLB)
Feb 2016 - May 2018 (2 years 3 months)
Optimized Amazon product listings and managed inventory for fulfillment. Enhanced product visibility through strategic content optimization and branding initiatives.
Degrees, certifications, and relevant coursework
Cost and Management Accountant, Cost and Management Accounting
2024 -
Currently pursuing a Cost and Management Accountant qualification, focusing on financial management and accounting principles.
Master of Business Administration, Marketing Management
2020 - 2024
Pursuing a Master's degree in Business Administration with a focus on Marketing Management, gaining advanced knowledge in marketing strategies and business operations.
Bachelor of Engineering, Industrial & Manufacturing Engineering
2011 - 2014
Completed a Bachelor's degree in Industrial and Manufacturing Engineering, focusing on the principles of engineering design, production processes, and systems management.
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