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Eerab Akhlaq

@eerabakhlaq

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Experienced Brand and Marketing Strategy Professional with 11+ years.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my strategic marketing skills to drive brand growth and engagement.

I am a well-rounded Brand Management and Digital Marketing Professional with over 11 years of progressive strategic marketing experience. My expertise lies in generating impactful brand strategies and uncovering customer insights that maximize sales and profitability. I have had the privilege of working across diverse industries, including startups, consumer goods, automotive, FMCG, SaaS, tech, F&B, cosmetics, and e-commerce. My unique ability to blend classic brand methodologies with a digital-first approach has allowed me to create resonating brand narratives and foster collaborative team dynamics.

Throughout my career, I have successfully directed brand and social media strategies for multiple clients, enhancing conversions and engagement levels significantly. For instance, I developed and optimized an SEO strategy that increased organic traffic by 60% in just three months. I have also implemented innovative email marketing strategies that grew client databases by 80% year-over-year. My commitment to excellence and strategic thinking has consistently driven brand loyalty and customer retention, making me a valuable asset to any organization.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

CRof Maryland

Jan 2025 - May 2025 (4 months)

Developed and optimized SEO strategy for CRHomeBuyers' website, increasing organic traffic by 60% in 3 months through targeted landing pages and keyword mapping. Structured Google Ads and PMax campaigns, resulting in a 45% increase in qualified real estate leads and a 22% reduction in CPA by aligning ad copy with high-intent keywords.

SEO Google Ads PMax Campaigns Email Marketing Lead Generation Content Strategy Performance Management

Brand & Social Media Manager

Icarus Digital Marketing

Aug 2023 - Dec 2024 (1 year 4 months)

Directed the planning of brand, social media, and content strategies for multiple clients, identifying tailored approaches to enhance conversions after analyzing client needs and market opportunities. Optimized email marketing strategy, resulting in a 20% rise in open rates and 10% higher click-through rates.

Brand Strategy Social Media Marketing Content Strategy Email Marketing Google Analytics Hootsuite Influencer Marketing

Brand Strategy & Digital Marketing Consultant

Mindbrew Strategy

Jan 2022 - Aug 2023 (1 year 7 months)

Guided B2B and B2C brands on holistic brand and digital strategies, emphasizing market trends, data analytics, and consumer insights to enhance brand positioning, brand equity, and digital footprint. Designed and executed a comprehensive digital marketing strategy for a SaaS company, integrating social media, SEO/SEM, and content marketing efforts, increasing engagement levels by 40% alongside sig

Brand Strategy Digital Marketing SEO SEM Social Media Marketing Content Marketing Data Analytics Consumer Insights Email Marketing

Brand Manager

Atlas Battery

Jul 2017 - Sep 2021 (4 years 2 months)

Conceived multi-year strategic brand plans for the automotive battery product, contributing to 80% of the company's revenue. Drove a 20% incremental YOY growth in sales through managing the brand P&L including sales forecasting, profitability, and ROI.

Brand Management Strategic Planning P&L management Sales Forecasting Market Research Product Development Team Leadership Marketing Budget Management

Assistant Marketing Manager

R & I Electrical Appliances

Oct 2016 - Jun 2017 (8 months)

Overhauled the brand through the successful launch of two flagship products, each capturing 20% of the market share within the first quarter, ensuring compliance with business objectives. Steered brand activations and in-store demos at LMT/IMT and exhibitions, resulting in a 7% sales growth in the home appliances segment.

Brand Management Product Launch Digital Content Creation

Senior Brand Executive

Interwood

Jul 2014 - Sep 2016 (2 years 2 months)

Formulated and executed three annual brand strategies, leading to an innovative increase in YoY growth from 10% to 29% upon the introduction of new product launch. Launched a luxury Italian kitchen line, employing strategic positioning and event marketing, which directly contributed to significant market penetration and sales performance.

Brand Strategy Product Launch Content Creation Lead Generation

Education

Degrees, certifications, and relevant coursework

Institute of Business Management

Masters in Business Administration (M.B.A), Business Administration

Completed a Master of Business Administration, focusing on advanced business strategies and management principles. Gained expertise in various aspects of business, including marketing, finance, and operations.

NED University of Engineering & Technology

Bachelors in Architectural Engineering (B.Arch), Architectural Engineering

Earned a Bachelor's degree in Architectural Engineering, developing a strong foundation in design, construction, and engineering principles. Focused on integrating architectural aesthetics with structural integrity and functionality.