Open to opportunities

Humbal Awan

@humbalawan

Message

I build AI-powered digital marketing systems that improve campaign performance at scale.

Pakistan

Message

What I'm looking for

I'm looking to lead AI-powered marketing, automation, personalization, and performance initiatives that reduce manual effort, strengthen decision-making, and deliver measurable business impact across digital channels.

At Tkxel, I integrate AI and automation across the digital marketing lifecycle, building systems that streamline targeting, automate content generation, and optimize campaign performance in real time.

Previously, I led marketing at Nitro League, a web3 and crypto-based gaming platform, directing community and social teams while managing budgets, KPIs, user growth, and data-driven acquisition and retention initiatives. At Spark SMG – Blitz Advertising, I planned and managed campaigns for brands including Jazz, Haier, Huawei, ABL, K-Electric, Packages Mall, and Golden Pearl across major digital channels.

I bring 16+ years of experience spanning digital analytics, media planning and buying, performance marketing, content, reporting, app growth, and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Tkxel

Jun 2022 - Present (4 years 2 months)

Integrating AI and automation across the digital marketing lifecycle to drive efficiency, personalization, and scale. Building intelligent systems that streamline targeting, automate content generation, and optimize campaign performance in real time.

AI Marketing Marketing Automation Reporting and Insights Media Planning and Buying Social Media Management

Manager, Digital Media & Content Streams

Spark SMG – Blitz Advertising Pvt. Ltd.

Jun 2020 - Jun 2022 (2 years)

Managed media planning and buying, performance and growth marketing, and campaign management across multiple platforms. Oversaw analytics, data visualization, reporting, YouTube channel management, and website and e-commerce management.

Media Planning Media Buying Performance Marketing Growth Marketing Facebook Ads Instagram Ads Google Ads YouTube Ads LinkedIn Ads Twitter Ads SnackVideo Ads Analytics Data Visualization Reporting YouTube Channel Management Content Management

Assistant Manager, Digital Media

Spark SMG – Blitz Advertising Pvt. Ltd.

Mar 2018 - Jun 2020 (2 years 3 months)

Delivered against client-defined targets and KPIs, oversaw social media strategy, and developed engaging content. Planned and executed campaigns on Facebook, Google, Twitter, and LinkedIn, and handled analytics, data, and reporting.

Social Media Strategy Content Creation Facebook Ads Google Ads Twitter Ads LinkedIn Ads Analytics Reporting SEO

Associate Game Producer

Woweez

Jun 2017 - Jan 2018 (7 months)

Handled data and analytics, App Store Optimization, authored Game Design Documents, level design, and quality assurance.

Data Analysis App Store Optimization Game Design Level Design Quality Assurance

Associate Game Producer

Nutty Apps

Apr 2015 - Jun 2017 (2 years 2 months)

Executed immediate revamps and forecast planning based on data and analytics, performed App Store Optimization, authored Game Design Documents, tuned gameplay and mechanics, supervised production of 2D/3D assets and UI/UX, managed acquisition, retention, and monetization, and ensured quality assurance.

Data Analysis App Store Optimization Game Design Game Tuning UI UX User Acquisition Retention Monetization Quality Assurance

Office Manager / Document Controller

Dar Al Riyadh Group

Apr 2010 - Jan 2015 (4 years 9 months)

Managed record keeping and control of IRs, shop drawings, MIRs, submittals, and transmittals. Handled procurement, admin coordination for site staff, billing and invoicing, and used PCM/Primavera.

Document Control Procurement Administration Billing Invoicing